IPLUSO 22092

Introduction to Entrepreneurship

• ApresentaçãoPresentation

  This Curricular Unit is taught in order to encourage students to entrepreneurship, innovation and technology transfer. General perspective, how they should think and act if they want, create their own company, whether micro, small or medium enterprise. It is intended that the student develops an entrepreneurial attitude and orientation for action.  
• ProgramaProgramme

  CP1.Introduction to Entrepreneurship 1.1.Impact of entrepreneurship on the economy 1.2. Assessment of Business Opportunities 1.3. From idea to Market 1.4.Introduction to the Business Plan CP2. Strategy and competitiveness 2.1. Importance of Strategic Planning 2.2. Analysis of the strategic environment 2.3. Phases of the Strategic Planning Process CP3. Organization and management of innovation 3.1. Typology in business organizations: companies, spinoffs and start-ups 3.2. Organizational Structures 3.3. Innovation and development of new products 3.4. Industrial Property CP4. Human Resources Management (HRM) 4.1. HRM in companies 4.2. Team leadership and motivation 4.3. Business communication CP5.Marketing in start-ups 5.1. Market Studies 5.2. Marketing Mix 5.3. Digital Marketing CP6.Financial planning and funding attraction 6.1.Attracting new investors: the pitch, investment rounds 6.2. Main documents in financial analysis 6.3. Economic viability of the business and implementation in the Business Plan   
• ObjectivosObjectives

  OA1: Develop in students the interest in entrepreneurship and company management. OA2: Improve students' process of detecting and analyzing business opportunities. OA3: Know the main concepts of innovation management and new product development. OA4: Know the advantages associated with industrial property protection. OA5: Know the criteria used by investors to evaluate investment proposals. OA6: Practice financial analysis. OA7: Improve understanding of the role of human and operational resources. OA8: Develop a Business Plan.  
• BibliografiaBibliography

  (1)    Duarte, C., Esperança, J.P., (2014), "Empreendedorismo e Planeamento Financeiro", Edições Silabo, 2ª Ed. (2)    Shriberg, A. & Shriberg (2018), "The Harvard Business Review Entrepreneur’s Handbook: Everything You Need to Launch and Grow Your New Business”, Harvard Business Review Press, 1st Ed., USA. (3)    Spinelli, S. & Rob Adams (2012). “New Venture Creation: Entrepreneurship for the 21st Century”. McGraw-Hill Higher Education; 9 Ed. (4)    IAPMEI (2018) “Como elaborar um plano de negócios – Guia Explicativo”, 1ª Ed., IAPMEI – StartUP Portugal (disponível online) (5)    Folhas de apoio disponibilizadas pelo docente (6)    Serão ainda disponibilizados aos estudantes material de apoio complementar (e.g. links, blogs, vídeos) no âmbito das matérias lecionadas.  
• MetodologiaMethodology

  (1) theoretical - practical sessions lasting four hours, in which teaching has a practical orientation, with the resource whenever pertinent to problem solving / Case Studies and in whose discussion the participation of students will be requested ; (2) theoretical exposition, complemented with problem solving and application of theory to practical situations in the field of entrepreneurship; (3) and teaching fundamentally uses: (3.i) the expository and demonstrative pedagogical method; (3.ii) problem solving; (3.iii) and group discussion.  The evaluation is carried out through the discussion and oral presentation of a business opportunity related to the creation of a start-up/spinoff and materialized through a business plan, totaling 75% of the final evaluation. Assessment is also carried out through the analysis of an academic article (chosen by the student, although subject to prior approval by the teacher), related to entrepreneurship (25% of the final grade).
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  3
• NaturezaNature

  Mandatory
• EstágioInternship

  Não