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IPLUSO 22092

Introduction to Entrepreneurship

Electrical Installations and Automation
  • ApresentaçãoPresentation
    The "Introduction to Entrepreneurship" course focuses on raising and cultivating an entrepreneurial mindset, integrating innovative thinking with specific technical skills in each area. The range of topics covered in this course includes identifying market opportunities, developing innovative ideas, and turning those ideas into products with a focus on digital services. The field of intervention covers concepts of management, digital marketing, social and organisational psychology, rapid prototyping, and business model validation. In the current context of rapid digitisation and constant technological evolution, having skills in entrepreneurship and innovation is crucial. This course is particularly relevant: equipping students not only to be technical professionals, but also leaders and innovators in the digital world.
  • ProgramaProgramme
    Fundamentals of Entrepreneurship and Innovation Fundamental concepts, historical evolution, entrepreneur profiles, and main typologies in the contemporary context. Identifying Opportunities Market analysis, trends, and identification of needs and underexploited niches; Analysis of social and organisational behaviour in identifying opportunities. Financing and Investor Relations Sources of capital, proposal preparation, and recommended practices for presentation and communication in pitching contexts. Project Management Organisational tools, agile methodologies, and principles of coordination and teamwork applied to innovative projects. Organisational Behaviour Motivation, leadership, conflict management, and decision-making. Challenges and Case Studies Analysis of real cases, identification of critical success factors, and reflection on transferable learning for projects developed by students.
  • ObjectivosObjectives
    Knowledge: Students should develop and acquire a thorough understanding of the fundamental principles of entrepreneurship and innovation, becoming able to identify opportunities and generate, develop, and validate ideas with market potential.   Skills: Over the course of the learning process, students will develop the ability to create and validate business models, use rapid prototyping techniques for digital products or services, and apply digital marketing strategies tailored to the positioning and growth of the solutions they develop.   Competencies: Students will be trained to lead innovative projects, make informed strategic decisions and adapt to constantly changing environments. At the end of the course, students will be prepared to face real market challenges, create valuable technological solutions and position themselves as leaders and agents of innovation in the digital industry.
  • BibliografiaBibliography
    Correia, V., & Martens, P. (2020). Empreendedorismo digital e gestão de projetos: uma revisão sistemática da literatura. Iberoamerican https://submissao.singep.org.br/8singep/arquivos/263.pdf Jablin, F. M., & Putnam, L. (1990). Organizational communication. Human communication: Theory and research, 156-182. https://www.researchgate.net/profile/Noshir-Contractor/publication/274073759_Emergence_of_Communication_Networks/links/551472f00cf283ee083622a6/ Robbins, S. P., & Judge, T. (2009). Organizational behavior. Pearson South Africa. Willness, C., & Bruni-Bossio, V. (2017). The curriculum innovation canvas: A design thinking framework for the engaged educational entrepreneur. Engagement, 21(1), 134-164. https://openjournals.libs.uga.edu/jheoe/article/view/1320  
  • MetodologiaMethodology
    Problem-Based Learning (PBL): Proposing real market challenges, encouraging students to find creative and applicable solutions. Simulations and Role-Playing: Activities where students take on the roles of entrepreneurs, investors or customers, experiencing business scenarios. Mentoring and Networking: interaction with established professionals and real entrepreneurs, providing valuable insights and connections.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    3
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não