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E-mail Marketing

  • ApresentaçãoPresentation
    The discipline of Email Marketing is based on the use of the email channel, which can function as the main form of communication with the customer at different stages of the consumer's journey. This Curricular Unit intends to deconstruct the process that makes up email marketing from the gathering of contacts / data, until the moment of sending email actions and their respective analysis.
  • ProgramaProgramme
    Introduction to Email Marketing Key features and platforms Key Concepts Is email marketing just SPAM? Basic concepts: opt-in, opt-out, soft bounce, hard bounce. Shipping templates. Campaign process. Data collection: online and in person Data base Segmentation Legal issues Processing of personal data Message structure Rules for writing the subject in the email. Balance between image and text in the message content. Personalization of the message content. Copywriting techniques for email marketing. Email structure. Email Design. Email Marketing Systems Scheduling and Automation A / B test. Metrics analysis. Metrics and Activity Indicators Lifecycle
  • ObjectivosObjectives
  • BibliografiaBibliography
  • MetodologiaMethodology
  • LínguaLanguage
  • TipoType
    Semestral
  • ECTS
  • NaturezaNature
  • EstágioInternship