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IPLUSO 22288

Creativity, Innovation and Entrepreneurship

Business Management and E-Commerce
  • ApresentaçãoPresentation
    The Curricular Unit Creativity, Innovation and Entrepreneurship has as main objective to provide students with the fundamentals for developing creative projects, either through the creation of new companies, or in the development of new products and / or services in companies to be created or existing ones. Students will acquire skills to promote and organize creative processes, to understand innovation as an entrepreneurial process and the relationship between innovations and the consumer market.
  • ProgramaProgramme
    Students will be encouraged to think logically and critically, to investigate, to communicate clearly, orally and in writing, to present information, and to work as a team. The curricular unit is of a theoretical-practical nature. The theoretical component focuses on concepts and the practical part consists of research and application of concepts to the basic development of business ideas. Syllabus:   1. Creativity a. Knowledge, learning and design b. Idea generation processes c. Experimentation   2. Five technological revolutions a. Digitization and globalization b. Digital businesses and businesses   3. Entrepreneurship a. Inventors, innovators, investors b. Sources of opportunity c. Entrepreneurial mindset and action d. The entrepreneurial company   4. Innovation a. The innovation-decision process b. Attributes of innovation c. Types of innovation d. Practice innovation e. Innovation clusters f. Four main elements of the diffusion of innovations
  • ObjectivosObjectives
    Students will be encouraged to think logically and critically, to investigate, to communicate clearly, orally and in writing, to present information, and to work as a team. The curricular unit is of a theoretical-practical nature.
  • BibliografiaBibliography
    Drucker, P.F. (1985) Innovation and Entrepreneurship Perez, C. (2002) Technological Revolutions and Financial Capital. Edward Elgar Rogers, E.M. (2003) Diffusion of Innovations. Focal Press Venkataraman, V. (2010) Entrepreneurship. University of Virginia Darden Business School Sarasvathy, S. (2001) What Makes Entrepreneurs Entrepreneurial. University of Washington School of Business Sloman, J., et al. (2016) Economics for Business. Pearson Recursos Didáticos: - Sala com quadro e Vídeo projetor  
  • MetodologiaMethodology
    The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative (ME2) to illustrate its application to practical cases and the active method (ME3) for solving cases in the classroom, with and without using the computer . The assessment of knowledge is carried out by carrying out two tasks. First work - Analysis of an article that involves the subject to be taught combined with the presentation of UC chapters Second Work – Analysis of an existing case or creation of a product/service that supports UC
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    3
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não