IPLUSO 22293

Digital Economy, e-Business and e-Commerce

• ApresentaçãoPresentation

  The curricular unit of digital economy, e-business and e-commerce is part of the field of action of digital business, in its various aspects. From the internet revolution to the technological and social impact that the digital revolution had on companies and societies to the various applications and ramifications of the digital revolution, electronic commerce, information systems, social networks and the emergence and development of digital entrepreneurship. The aim of this curricular unit is to provide students with tools for analysis and reflection and application both in business and in society in general.
• ProgramaProgramme

  1. The Internet 2. Introduction to the Digital Economy and E-commerce 3. Trends in the digital economy, networks and feedback 4. Consequences of E-business 5. Business models and E-commerce in a globalized context 6. Digital Entrepreneurship 7. Customer Relationship Management (CRM) 8. Plan e-Commerce Websites ¿ 9. Social media networks
• ObjectivosObjectives

  Understand the main transformations operated by the digital economy Analyze the internet as a revolution in business and society Distinguish the different types of e-commerce Identify the relevance of CRM systems for the application of business policy Understand the role of social networks and digital entrepreneurship
• BibliografiaBibliography

  Isaías, P., Sousa, I., Carvalho, L., & Alturas, B. (2017). E-Business e Economia Digital: Desafios e Oportunidades num contexto global. Lisboa: Edic¿o¿es Si¿labo. Chaffey, D. (2015). Digital Business and E-Commerce Management ? Strategy Implementation and Practice, Sixth Edition. Harlow, United Kingdom: Pearson Education Limited. ISBN 978-0273786542
• MetodologiaMethodology

  In the theoretical classes, the points referred to in the syllabus topics of the Curricular Unit are developed, with the main objective being to clarify the concepts, analyze models and study fundamental methodologies. The practical classes aim to deepen the subject of the theoretical classes, to acquire knowledge related to some specific topics, and to stimulate personal reflection and the application of knowledge to the organizational reality.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não