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IPLUSO 23

English

Digital Marketing
  • ApresentaçãoPresentation
    The teaching methodology follows a communicative approach, emphasizing the practical use of the language. The aim is to integrate key skills such as written and oral comprehension, speaking, and writing, enabling students to develop and strengthen their English in various marketing-related topics. Additionally, students will expand their vocabulary, refine their grammar, and apply their language skills in a marketing context.
  • ProgramaProgramme
    1-English as a lingua franca. 2-Common mistakes and how to avoid them. 3-Negotiation and storytelling. 4-E-mails, recruitment, CV. 5-Rafael Bordalo Pinheiro and the cartoons; The 1890 British Ultimatum. 6-Business environment. Company structures: different departments, tasks and responsibilities. Remuneration. Ways of working. Job satisfaction. 7-Marketing: what it is; the 4 p´s; advertising and strategies; sales; planning a marketing strategy. 8-Ways of seeing: John Berger; Hitchcock´s Vertigo.
  • ObjectivosObjectives
    This unit aims to develop essential skills for effective communication in a professional context. In addition, it focuses on enhancing comprehension as well as oral and written expression skills. This curricular unit is primarily designed to prepare students for interactions in the marketing world.
  • BibliografiaBibliography
    Farral, C., & Lindsley, M. (2008). Professional English in use: Marketing. Cambridge University Press Gore, Sylee (2006). English for Marketing and Advertising. Oxford: Oxford University Press.
  • MetodologiaMethodology
    The course will be conducted using a communicative approach, centered on reflection and the development of critical thinking. To this end, it will promote discussions, interactive activities and the use of strategies that encourage the exchange of ideas between students. In addition, video analysis will be included as a way of fostering interaction and enriching the learning process. The materials needed for the activities will be made available in digital format, ensuring accessibility and support for study.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não