IPLUSO 18636

Information Technologies

• ApresentaçãoPresentation

  The Information Technologies (IT) curricular unit aims to equip students in the Higher Professional Technical Course (CTeSP) in Commercial and Sales Management with essential digital skills for effectively performing their roles in today?s rapidly evolving digital landscape. In an increasingly competitive and technology-driven business environment, it is crucial for commercial professionals to master the tools and resources that allow them to plan, communicate, analyze, and predict more strategically and efficiently. This curricular unit offers a practical and applied approach to IT, focused on the real-world demands of the management and account sectors.
• ProgramaProgramme

  Fundamentals of IT in the business context Productivity and collaboration tools - Word processor (Ex: Microsoft Word, Google Docs):    (Preparation of commercial proposals and reports) - Spreadsheet (Ex: Excel, Google Sheets):    (Management of budgets, commissions and sales analysis)    (Formulas, functions, pivot tables, and charts) - Presentations (Ex: PowerPoint, Google Slides):    (Creation of commercial and product presentations) Collaboration platforms (e.g. Google Workspace, Microsoft Teams): - Scheduling, file sharing, and video conferencing ICT applied to management and account Emerging technologies in business
• ObjectivosObjectives

  Throughout the course, students will: - Understand the role of ICT in organizations and decision-making processes; - Use productivity tools (Word, Excel, PowerPoint) to create documents, reports, and commercial presentations; - Explore collaborative platforms and digital communication tools; - Apply digital tools to marketing, sales, and customer management (CRM, social media, email marketing); - Analyze the impact of emerging technologies such as Artificial Intelligence, Big Data, and the Internet of Things on the commercial sector; - Develop a final integrative project simulating the digital creation and operation of a microenterprise, applying the knowledge gained in a hands-on manner.
• BibliografiaBibliography

  Ribeiro, R., Veiga, P. (2022). Transformação Digital: os desafios, o pensar e o fazer. Edições Almedina. ISBN: 978-989-694-687-6 Martins, A. (2020). Excel Aplicado à Gestão. Edições Sílabo. ISBN: 978-989-561-042-6 Gouveia, F. (2021) Bases de Dados - Fundamentos e Aplicações. FCA Editora ISBN: 978-972-722-901-7 
• MetodologiaMethodology

  Project-Based Learning (PBL) - Allows students to develop practical projects, applying the course content, stimulating critical thinking and problem-solving skills. Gamification - Use of challenges and rewards to motivate students, making learning more engaging. Online Collaborative Learning - Use of digital tools like Google Drive to promote group work and real-time collaboration.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não