Skip to main content

IPLUSO 21871

Portuguese and Communication Techniques

Digital Marketing
  • ApresentaçãoPresentation
    The curricular unit of Portuguese and Communication Techniques aims to develop the knowledge already acquired previously, in high school, applying them to the context of context of future professionals in Digital Marketing. It is important in this curricular unit develop not only the correct and effective use of the Portuguese language, but also the improvement of oral and written communication skills.
  • ProgramaProgramme
    1. Critical aspects of the Portuguese language - Spelling and pronunciation - Lexicon - Syntax - Punctuation   2. Written communication - The writing process: planning, writing, revising - Writing to inform vs. writing to influence - Persuasive writing techniques   3. Oral communication - Effective steps for communicating in public with impact - Articulation, cohesion and coherence of the speech - Strategies for an inspiring message: facts, examples, metaphors and stories - Non-verbal communication and professional image
  • ObjectivosObjectives
    After attending this curricular unit, students should be able to: - Speak and write correctly, in terms of spelling, syntax, vocabulary and punctuation; - Know the characteristics of different types of texts and have the ability to produce them as well as to appreciate them critically; - Communicate orally with fluency, accuracy, and appropriateness in formal situations of communication.      
  • BibliografiaBibliography
    Boavida, F. (2022). Expor ideiais. Guia prático para apresentações, reuniões e webinários. Lisboa: PACTOR. Dias, D., Cordas, J., e Mouta, M. (2007). Em português? Claro. Porto: Porto Editora. Fernandes, E. (2017). 101 erros de português que acabam com a sua credibilidade. Lisboa: Verso da Kapa. Garner, B. (2018). Escrita Empresarial. Lisboa: Conjuntura Actual Editora. Leite, S.A. (2017). Como escrever tudo em português correto. Barcarena: Editorial Presença. Neves, M. (2019). Gramática para todos. O português na ponta da língua. Lisboa: Edições Guerra e Paz. Neves, M. (2020). Pontuação em Português. Guia prático para escrever melhor. Lisboa: Guerra e Paz Editores. Tavares, S.D. (2016). Falar bem, escrever melhor. Lisboa: A Esfera dos Livros. Tavares, S.D. (2019). Comunicar com sucesso. Dicas úteis para uma comunicação clara, empática e emocionalmente inteligente. Alfragide: Oficina do Livro.  
  • MetodologiaMethodology
    The classes will have a highly practical nature, although there will be a set of guidelines and theoretical clarifications that should precede the execution of activities. The methodology used is based on the following strategies: (a) Revision of spelling and grammar rules through the practice of reading, summarizing and interpreting texts and content provided through different audiovisual supports; (b) Group work on content made available through different audiovisual media; (c) Clarification of relevant aspects and techniques to improve and optimize students' performance; (c) Execution of exercises for consolidation and practice of techniques and knowledge acquired and their application in new situations.   Students will be encouraged to take part in activities to resolve doubts, eliminate errors of expression and apply knowledge to new situations. They will thus have frequent opportunities to improve their oral and written expression skills.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não