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IPLUSO 18505

Public Relations

Public Administration and Management Consultancy
  • ApresentaçãoPresentation
    The UC of Public Relations has in its programmatic substance the fundamentals, theoretical and practical, of Public Relations in professional contexts, based on the fulfillment of the syllabus. and private. The main objective is to prepare and equip future Administration and Public Management Advisory Technicians, with the basic knowledge and skills of analysis and operability of the tools acquired during the sessions.
  • ProgramaProgramme
    1. Public Relations. 2. Public Relations Concept. 3. Public opinion. 4. Audience rating of an organization. 5. Importance and role of public relations in organizations. 6. Origin of Public Relations. 7. Evolution of Public Relations.
  • ObjectivosObjectives
    Know and discuss key concepts within the public relations of communication and marketing. Recognize the role of public relations in the performance of organizations. Characterize the public relations environment in a public and private business context. Develop a strategic communication and public relations plan in an organizational context.                                            
  • BibliografiaBibliography
    Black, Caroline. (2006). Guia prático do profissional de RP. Mem Martins: Europa-América. Gonçalves, G. (2010). Introdução à teoria das relações públicas. Porto: Porto Editora. Curvello, João (2007). A dimensão interna da comunicação na administração pública in Duarte, Jorge (ed.) Comunicação Pública: estado, mercado, sociedade e interesse público. São Paulo: Editora Atlas. 201-213.  
  • MetodologiaMethodology
    Métodos ativos : dinâmica de grupos
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não