IPLUSO 26839

Strategic Management, Governance and Innovation

• ApresentaçãoPresentation

  This subject aims to provide students with skills in the area of ¿¿strategic management, governance and innovation in an organizational context.
• ProgramaProgramme

  1. Concepts and strategy formulation 2. Organization analysis 3. Definition and choice of strategies 4. Strategic positioning 5. Analysis of the external environment 5.1 Analysis of the internal environment 5.2 Analysis of the attractiveness of the sector 6. Concepts of innovation and creativity 6.1 Types of innovation and their applicability 6.2 Innovative business strategies 6.3 Methodologies for implementing innovative strategies 7. Concept of governance 7.1 Organizational Ethics 7.2 Companies' Responsibility
• ObjectivosObjectives

    The objectives of the curricular unit are: - Present and develop concepts, methodologies and instruments for effective participation in the strategic management process; - Understand the different situations of strategic analysis, including the analysis of the environment, industry and stakeholders; - Use rational approaches to identify and choose alternatives including key skills and strategy based on scale and non-scale; - Analyze issues and practices related to the implementation of the chosen strategies; - Understand the concept of innovation and its importance in a business context; - Relate the different types of innovation with the creation of business positioning strategies; - Understand the concept of governance and its impact on business sustainability.
• BibliografiaBibliography

  Strategic Management: From Theory to Practice. Routledge – Taylor & Francis Group. Maçães, M. A. R. (2014). Manual de Gestão Moderna. Teoria e Prática. Lisboa: Actual Editora. Teixeira, S. (2020) Gestão Estratégica. Escolar Editora.
• MetodologiaMethodology

  The themes will be presented in each session in an expository way, so that, after being exposed, a space for discussion can be opened with students. In addition, the active method will also be used, carrying out various practical activities, such as application exercises in a business context and  construction,analysis and discussion of case studies. Continuous assessment will be carried out through group research and development work (50%) and respective oral presentation and defense (40%). Participation and attendance in teaching activities (10%). Exam Period / Written Test (100%).The evaluation is carried out in accordance with the General Evaluation Regulations of IP Luso. Furthermore, the use of appropriate methodologies for distance learning, such as Problem-Based Learning (PBL), which encourages the resolution of real problems, is assumed to be effective.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não