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IPLUSO 18881

Strategic Management of Organizations

Public Administration and Management Consultancy
  • ApresentaçãoPresentation
    This curricular unit allows you to know the decisive importance of strategy and its influence on the activities of organizations, through the study of concepts, processes and cases.
  • ProgramaProgramme
    1. Strategies 1.1. The five Ps of strategy 1.2. Strategy vs tactic 1.3. What is strategy? 1.4. strategic processes 2. Strategists 2.1. Strategists and managers 3. Competitive strategy 3.1. The five forces 3.2. Strategic positioning 4. Strategy and startups 4.1. Techniques for analyzing industries and competitors 5. Globalization 5.1. Drivers of the internationalization strategy 6. Strategy, digitization and the Internet 7. Business Plans 7.1. How is it elaborated and what are the objectives 7.2. Fundamental elements 7.2.1. The opportunity 7.2.2. The team 7.2.3. The context 7.2.4. Risk and reward
  • ObjectivosObjectives
    Students will learn about strategic concepts applied to new companies and how to apply them to business internationalization. Provide students with knowledge about the impacts of digitization on the strategic development of new businesses and the transformation of business processes on a global scale. Students will learn through examples of how strategy is at the heart of the development of a business plan, how the plan gives expression and is articulated with the value proposition and the business model. How to prepare a Business Plan, what are its fundamental components and what are its objectives
  • BibliografiaBibliography
    Teixeira, S. (2020). Gestão Estratégica (2ª Ed). Escolar Editora; Freire, A. (2020). Estratégia - Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora; Teixeira, S. (2022). Gestão das Organizações (4ª Ed), Escolar Editora; Carvalho, J. C. (2019). Gestão de Empresas - Principios Fundamentais - O futuro da gestão é a gestão do futuro (5ª Ed). Silabo.    
  • MetodologiaMethodology
    This course utilizes student-centered active learning methodologies, promoting the practical application of management concepts. It employs case studies, problem-solving, simulations, and group work, stimulating critical thinking and decision-making. Digital tools are also used and, whenever appropriate, approaches such as problem-based learning and flipped classroom are employed, reinforcing the connection between theory and practice.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não