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IPLUSO 16567

Strategy and Business Models

Commercial Management
  • ApresentaçãoPresentation
    The Strategic Management course aims to provide students with a solid understanding of the fundamentals, models, and practices of strategic management. It covers internal and external business environment analysis, as well as the formulation, implementation, and control of strategy. In a global context marked by innovation, sustainability, and uncertainty, the course develops critical thinking by combining theory and practice. It integrates the United Nations Sustainable Development Goals (SDGs), encouraging business decisions that promote economic growth (SDG 8), equality (SDG 5), innovation (SDG 9), responsible consumption (SDG 12), and climate action (SDG 13). The methodology includes real case studies, scientific articles, and strategic planning projects, fostering an integrated and sustainable view of management.
  • ProgramaProgramme
    Part I: Strategic Analysis Chapter 1 – What is Strategy Chapter 2 – Strategic Management and Planning in Organizations Chapter 3 – External Environment Analysis Chapter 4 – Internal Environment Analysis Part II: Strategy Formulation Chapter 5 – Business and Functional Strategies Chapter 6 – Corporate Strategies Chapter 7 – International Strategy Chapter 8 – Blue Ocean Strategy Part III: Strategy Implementation and Control Chapter 9 – Determinants for Strategy Implementation Chapter 10 – Organizational Structures Chapter 11 – Organizational Culture Chapter 12 – Strategy Evaluation and Control Systems
  • ObjectivosObjectives
    Understand the conceptual and analytical foundations of strategic management, including the processes of analysis, formulation, implementation, and control. Identify and apply strategic models and tools to organizational contexts, considering competition, regulation, and market trends. Critically analyze the external (macro and micro) environment and internal resources using established methodologies. Integrate the Sustainable Development Goals (SDGs) into strategic thinking, promoting sustainability-oriented decisions. Develop the ability to make informed and reasoned decisions in uncertain contexts. Work in teams to design strategic plans, encouraging critical thinking, creativity, and effective communication. Interpret relevant scientific literature, fostering autonomy and a sustainable strategic vision.
  • BibliografiaBibliography
    Cardeal, Nuno (2018). Pensamento Estratégico: Antecipar as ondas do futuro, 3ª edição. Lisboa: Universidade Católica Editora. ISBN: 978-972-540-598-7 Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9    
  • MetodologiaMethodology
    The adopted teaching methodology prioritizes an active and participatory approach, combining theoretical exposition with practical and collaborative activities. In addition to lectures, real case studies, critical analysis of scientific articles, and strategic simulations are used to apply concepts to real-world contexts, including challenges related to the Sustainable Development Goals (SDGs). Students play an active role in content preparation, fostering critical thinking and autonomy. Group work and oral presentations develop communication, collaboration, and strategic argumentation skills. These methodologies consolidate knowledge while preparing students to make decisions in dynamic, complex, and increasingly sustainability-driven business environments.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    4
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não