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IPLUSO 23312

Sustainable Mobility in Tourism

Tourism Business Management
  • ApresentaçãoPresentation
    Tourism is an activity based on the travelling of people. As such, sustainable mobility is fundamental to the quality and development of tourism.  In terms of product structuring, this is an essential aspect, but also in terms of entertainment, and it can be the basis for several tourist entertainment companies.
  • ProgramaProgramme
    1 Introduction: The symbiotic relationship between transport and tourism 1.1 "Access" as an essential component of the tourism product 1.2 The role of transport in the development of tourist destinations 2.    Contemporary approaches to transport in tourism 2.1 Economic: Transport providers' pricing policies 2.2 Geographical: Mobility and the globalisation of tourist flows 2.3 Sustainable: European transport and sustainable mobility policy and tourism 3. Mobility options required by the various tourist segments 3.1 Mobility patterns according to source markets 3.2 Methods and tools for forecasting transport demand in tourism 4. Sustainable production and distribution chains for tourist transport services 4.1 Air transport 4.2 Road transport 4.3 Rail transport 4.4 Maritime and river transport 4.5 New types of mobility in tourism promoted by startups
  • ObjectivosObjectives
    - Understand the symbiotic relationship between different forms of mobility and tourism. - Understand the relevance of sustainable mobility in the development of tourist destinations. - Familiarise students with current transport practices and trends in the economic, geographical and sustainability contexts. - Learn about the sustainable mobility strategies of public administrations at national and European level. - Learn how to strategically utilise the different mobility patterns of the various segments of tourist demand.  - Obtain practical knowledge of current sustainable production and distribution chains for mobility options relevant to tourism.
  • BibliografiaBibliography
    Brito, M.M., Dias, A, & Patuleia, M. (Eds.) (2019). Managing, Marketing, and Maintaining Maritime and Coastal Tourism. Hershey: IGI Global. Camilleri, M.A. (2018). Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice. Viena: Springer. Conlin, M. V., & Bird, G. R. (Eds.). (2014). Railway Heritage and Tourism: Global Perspectives (Vol. 37). Bristol: Channel View Publications. Gross, S., & Klemmer, L. (2014). Introduction to Tourism Transport. Wallingford: Cabi. Hall, C.M., Le-Klähn, D.T., & Ram, Y. (2017). Tourism, public transport and sustainable mobility. Bristol: Channel View Publications. República Portuguesa (2019). Estratégia Nacional para a Mobilidade Ativa 2020-2030. https://www.forumdascidades.pt/sites/default/files/proposta_enma_consulta_ publica.pdf
  • MetodologiaMethodology
    The curricular unit includes the apprehension of practical knowledge that allows students to understand the symbiotic interconnection between tourism and mobility, as well as to learn how to use the mobility patterns of the various demand segments for the benefit of tourism enterprises and destinations. The expository and interrogative lessons (points 1 and 2 of the course contents) will focus on understanding key concepts and mobility trends affecting the tourism sector. The demonstrative and application classes (points 3 to 5) will include the execution of assignments aimed at using information and forecasts about the mobility of source markets in the definition of tourism development strategies. Continuous assessment will include the following elements: - Written assessment test: 30%. - Group assignment, carried out and delivered in several stages throughout the semester: 30%. - Individual work done in class: 25%; - Participation and attendance: 15%.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não