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1st Tourism Conference of ESCAD | Higher School of Administrative Sciences

Local do Evento:

ESCAD – Higher School of Administrative Sciences
Objetivos de Desenvoltimento Sustentável (ODS)

The 1st Management Conferences discuss the future of tourism, connecting academia and the industry through innovation, networking and real-world case studies.

The 1st Management Conferences "The Future of Tourism Starts Today" are established as a strategic event for reflection and knowledge sharing, with the central aim of bringing academic training closer to the real needs of the tourism market.

They promote reflection on the challenges and opportunities within the tourism sector, highlighting the importance of pedagogical innovation and the skills required to prepare future professionals in the field. The event encourages a critical analysis of how education can respond to the demands of an industry in constant transformation.

The initiative also seeks to strengthen the link between academia and the labour market, creating a space for dialogue between students, educators and employers. The sharing of best practices and experiences helps bridge academic training with professional reality and the current needs of the sector.

Throughout the event, professionals from different areas of tourism will present real case studies and trends related to innovation, sustainability and new tourism experiences. The conference also promotes networking, internship and employment opportunities, enhancing the value of the national tourism sector and inspiring new generations to pursue this professional field.

Regarding the target audience, the event is primarily aimed at university students in tourism, hospitality and management, as well as secondary school students considering these career paths and recent graduates in the process of entering the labour market.

Programme:

2:00 PM | Opening Session

2:30 PM | How to Train Tomorrow’s Professionals?

  • Moderation: Bonifácio Rodrigues | Director of the CtESP in Hotel and Restaurant Management

Speakers:

  • Jorge Umbelino | Estoril Higher School of Hospitality and Tourism
  • Raúl Ferreira | Universidade Lusófona
  • Therezinha Figueiredo | Event Manager at VIP Executive Zurich Hotel
  • Eunice Duarte | University of Évora
  • Ana Moreira | Director of the Lisbon School of Hospitality and Tourism

3:30 PM | Coffee Break

4:00 PM | Stories, Challenges and Market Perspectives

  • Moderation: Marco Martins | Director of the Bachelor’s Degree in Tourism Business Management

Speakers:

  • Isabel Tavares | Sales & Marketing Director at EDITORY Hotels
  • Raúl Ferreira | Vice-President of the Portuguese Association of Hotel Directors and General Manager of the Lavanda Hotels Group
  • Rui Pereira | General Manager of Hotel Boavista – Vintage House
  • Estevão Anacleto | General Manager of Farm Experiences & Tours

5:00 PM | Closing with IPLUSO Tuna


publicado em: 18 May 2026 | modificado em: 18 May 2026