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IPLUSO 23517

Commercial and Consumer Law

Marketing Management
  • ApresentaçãoPresentation
    The UC Commercial and Consumer Law is dedicated to the study, analysis and discussion of thematic / problematic of the main issues that arise in the context of the legal conformation of business management and its relationship with the market.
  • ProgramaProgramme
    1. Economic Constitutional Law. 2. European Business Law 3. Commercial Companies Code. 4. Consumer Protection Law (and related legislation). 5. Advertising Code. 6. General Data Protection Regime. 7. E-commerce Legal Regime.
  • ObjectivosObjectives
    The UC Commercial and Consumer Law aims to provide students with knowledge and cross-sectional mastery of the framing and treatment of the main issues raised in the initial framework of the study of legal conformation of business management and its relationship with the market, as well as the fundamental principles and rules of a set of relevant diplomas in the framework of the regulation of economic activities and, in particular, trade, as well as in the sphere of consumer protection.
  • BibliografiaBibliography
    CUNHA, Paulo Olavo, Direito Empresarial para Economistas e Gestores (3ª ed), Almedina, Coimbra, 2020 ANTUNES, José Engrácia, Direito do Consumo, Almedina, Coimbra, 2019 / Legislação indicada  
  • MetodologiaMethodology
       The teaching of a legal discipline to a MArketingManagement course requires a strong practical sense and a clear connection to the reality of the professional universe in question. Thus, in the context of the learning of the fundamental principles and rules already mentioned, the use of concrete examples facilitates the acquisition of the competences that constitute its transversal (as already mentioned) domain.    Two written tests are carried out and attendance and participation (including papers oral presentation) are considered in the following ways: First test: 30% of final assessment Second test: 40% of final assessment Assiduity and participation: 30% of final assessment.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não