Skip to main content

IPLUSO 7037

Communication and Information Law

Digital Marketing
  • ApresentaçãoPresentation
    In the current context, in any sector, the perception of legal regulation must always be a priority in order to understand the normative rules of the respective environment. In these terms, the UC of Communication and Information Law aims to provide students with fundamental concepts of law, as well as a comprehensive view of the binding rules applicable to the areas of Marketing and Advertising. Knowledge of the legislation applicable to advertising and communication is essential in the training of students for a greater ease of insertion in the corresponding world of work and, without a doubt, an added value in the development of their activity as a professional, which also includes their own safeguard against blockages that may arise.  
  • ProgramaProgramme
    1. Fundamental notions of law and related legislation 2. Fundamental Rights and their correlation with the main themes of the discipline 3. Fundamental notions of communication law 4. Fundamental notions of Advertising Law 5. Fundamental notions of Copyright and related legal matters 6. Fundamental Notions in the context of Data Protection, Privacy and Consumption.
  • ObjectivosObjectives
    It is intended that students acquire fundamental knowledge of law as well as in matters related to the specific legal and legislative frameworks of Advertising and Communication, Consumption and Data Protection.
  • BibliografiaBibliography
    ALEXANDRINO, José Melo, Escritos de Direito da Comunicação Social, Petrony, 2024 ALBUQUERQUE, Paulo Pinto et al, Liberdade de Imprensa em Portugal e na Europa, UCP Editora, 2024  AMORIM, Ana Clara Azevedo de, Manual de Direito da Publicidade, 2ª edição, Petrony Editora, 2023 FURTADO, Miguel, Crónicas de Direito, Instituto Superior de Gestão (ISG), 2023 FURTADO, Miguel. Direitos Fundamentais: Com ou Sem Hierarquia? Revista Minerva Universitária. 2023 FURTADO, Miguel, Conceito de Direito, ISG, 2027 MIRANDA, Jorge, A Liberdade de Expressão no Direito Constitucional Português, Cadernos da Escola de Direito, UniBrasil, vol. 1, nº 7, 2017 MIRANDA, Jorge, Liberdade de Comunicação Social e Serviço Público de Rádio e Televisão, CJP, 2013 SILVA, Germano Marques da. Introdução ao Estudo do Direito, 5ª edição, Univ. Católica Editora. 2015 Legislação: Constituição da República Portuguesa; Código Civil e respetiva legislação sobre os setores alvo da disciplina  
  • MetodologiaMethodology
    Teaching methodologies: a) Interactive classes, with oral, textual and graphic presentation of the subject, accompanied by participation and discussion of the topics taught. b) Research and individual/group work. c) Resolution of practical cases. Knowledge assessment method: The assessment of knowledge will be based on the weighting of three aspects: a) Preparation and presentation of works and respective debate in class: 25% b) Class participation, including debates on the presentation of the work, resolution of practical cases and individual oral tests: 25%; c) Taking a main written test (50%). January 8th at class time.   Note: Attendance is a prerequisite for continuous assessment. The student must be present in 75% of classes
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    4
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não