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IPLUSO 7037

Communication and Information Law

Digital Marketing
  • ApresentaçãoPresentation
    The course unit in Communication and Information Law aims to provide students with a comprehensive overview of Law as applied to Marketing and Advertising. Knowledge of the legislation applicable to advertising and communication is essential in preparing students for their professional integration.
  • ProgramaProgramme
    1. INTRODUCTION TO LAW AND SOURCES OF COMMUNICATION LAW 2. ADVERTISING LAW 3. COPYRIGHT AND RELATED RIGHTS 4. GUIDELINES OF COMMUNITY POLICY RELATED TO ADVERTISING, DATA PROTECTION, AND PRIVACY    
  • ObjectivosObjectives
    Students are expected to acquire general knowledge of Law in areas related to the specific legal and legislative frameworks of Advertising and Communication, Consumer Law, and Data Protection.
  • BibliografiaBibliography
    AMORIM, Ana Clara Azevedo de, Manual de Direito da Publicidade, Petrony Editora, 2.ª Edição, 2023; SOUSA, Miguel Teixeira de, Introdução ao Direito, Coimbra: Almedina, Reimpressão 2025. Legislação: Constituição da República Portuguesa; Código Civil; Código da Publicidade; Código do Direito de Autor e dos Direitos Conexos; Regulamento Geral sobre a Proteção de Dados (RGPD) da União Europeia (UE); Decreto-Lei das Práticas Comerciais Desleais.
  • MetodologiaMethodology
    For this course unit, expository, interrogative, and active methodologies are adopted, encouraging the participation of all students in the classroom.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    4
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não