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IPLUSO 23227

Communication Skills and Multiculturalism in Tourism

Tourism Business Management
  • ApresentaçãoPresentation
    The question of multicultural communication arises on several levels. In the large area of tourism, students face communication challenges that will also be a reality in the context of future professional practices. The learning path itself and the whole communication process involve a cultural dimension relevant to the success of the learning and communication itself that is urgent to know. The awareness of this cultural dimension prepares for the application of communication techniques and strategies, core competencies for an adequate communicative practice.
  • ProgramaProgramme
    Fundamentals of communication in the tourism context Interpersonal communication skills Culture, identity and diversity Intercultural communication Nonverbal communication and cultural codes Professional and digital communication in tourism Communication in specific tourism situations Intercultural communication applied to tourism business management
  • ObjectivosObjectives
    Understanding the fundamental concepts, models, and processes of communication, recognizing their importance in the tourism context; Identifying and analyzing communication barriers and factors that may compromise the effectiveness of professional interactions; Applying verbal, nonverbal, and paraverbal communication techniques, namely active listening, empathy, assertiveness, questioning, and feedback;  Recognizing and interpreting cultural differences that influence communication processes and tourist behaviors; Developing intercultural communication skills; Identifying and managing situations of conflict, complaints, and misunderstandings arising from cultural differences; Applying professional and digital communication strategies appropriate to different channels and contexts of interaction in the tourism sector; Demonstrating the ability to communicate effectively, inclusively, and culturally sensitively in practical situations related to tourism activity.
  • BibliografiaBibliography
    Martins, M. L. & Silva, R. (coords.) (2021). Culturas e Turismo: Reflexões Sobre o Património, as Artes e a Comunicação Intercultural. Braga: UMinho Editora. Refkalefsky, E. & Teixeira, A. C. C. (2022). Comunicação interpessoal e corporativa. Rio de Janeiro: Editora FGV. Cunha, M. P. e, Rego, A., Cunha, R. C., Cabral-Cardoso, C. & Neves, P. (2016). Manual de Comportamento Organizacional e Gestão. 8.ª ed. Lisboa: RH Editora. Holliday, A. (2019). Understanding Intercultural Communication: Negotiating a Grammar of Culture. 2nd ed. Routledge. Liu, S., Volcic, Z. & Gallois, C. (2019). Introducing Intercultural Communication: Global Cultures and Contexts. Sage. Jack, G., Phipps, A. & Barrientos Arriaga, O. (2020). Intercultural Communication in Tourism. In J. Jackson (Ed.), The Routledge Handbook of Language and Intercultural Communication (2nd ed., pp. 535-551). Routledge.
  • MetodologiaMethodology
    The expositive method will be used in theoretical classes with collective participation in the (re)construction of concepts and in the analysis of varied information. In practical classes, the development of reflections, presentation and discussion before the collective, of synthesis works with practical cases. Regarding the regime of continuous evaluation, the following methods will be used: Written work with defense (40%); Final Frequency (50%). Continuous evaluation (10%). In the regime of evaluation by final exam, the final grade to be attributed to the student corresponds to the grade obtained in the respective Final Exam.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não