IPLUSO 9111

Competitive Intelligence

• ApresentaçãoPresentation

  The Competitive Intelligence Curricular Unit integrates the domain of strategic management and market analysis, enabling students to collect, process and interpret critical information about competition, trends and opportunities. It operates at the intersection of management, marketing, technology and data analysis, enabling the transformation of information into strategic knowledge. The UC covers topics such as benchmarking, ecosystem mapping, competitor analysis and digital decision support tools. It is essential in the study cycle because it strengthens managers' ability to anticipate changes, position the company in the market and create sustainable competitive advantages in a digital and highly competitive context. Its application is essential in areas such as strategy, innovation, business development and marketing.
• ProgramaProgramme

  Brief historical retrospective. The specialization and systematization of intelligence activity. Intelligence activity at the service of the national security of States. The information cycle. Intelligence activity in companies. Main operating concepts - competitive intelligence and economic intelligence. Proposals for conceptual evolution. Competitive intelligence as an activity. The information cycle adapted to business activity. Main operational concepts. Competitive intelligence and leadership, change management and strategy. Main methodologies and techniques
• ObjectivosObjectives

  This UC intends to provide a brief characterization of the historical evolution of information or intelligence activity and knowledge management, as well as to study its guiding principles, main concepts and definitions and doctrinal evolution. It is also intended to characterize the concept of competitive and economic intelligence, its main objectives and techniques and how it relates to knowledge management in the classical sense.
• BibliografiaBibliography

  Carayon, Bernard. 2012.. L’intelligence économique: dessin du destin. Manuel d’intelligence économique. 1-3. Presses Universitaires de France. Paris. Ernest-Jones, Terry. 2005. Know how - Managing knowledge for competitive advantage. An Economist Intelligence Unit white paper sponsored by Tata Consultancy Services. Fahey, Liam. 2007. Connecting Strategy and Competitive Intelligence: refocusing intelligence to produce critical strategy inputs. Strategy & Leadership. Vol. 35, No.1. 4-12. Emerald Group Publishing Limited, ISSN 1087-8572 Fuld, Leonard 2010. The Secret Language of Competitive Intelligence. Dog Ear Publishing. Indianapolis. Gilad, Ben. 2004. Early Warning. AMACOM – American Management Association. New York. Harbulot, Christian. 2012. Pourquoi l’intelligence économique?. Manuel d’intelligence économique. 5-15. Presses Universitaires de France. Paris.
• MetodologiaMethodology

  In the teaching methodology, the methods of lecture, execution and guided discussion are privileged. The sessions will be theoretical and practical, where fundamental concepts will be presented, using whenever possible, real situations where the concepts, theories and models become more evident. The aim is to encourage discussion as a way of clarifying the questions raised by more complex concepts, through real practical cases developed by students in groups, followed by debate. The following teaching methods (ME) are used: ME1: Expository method; ME2: Interrogative method; ME3: Critical analysis and debate of practical cases. Furthermore, it is assumed that methodologies appropriate for distance learning are used, such as Problem-Based Learning (PBL), which encourages the resolution of real problems, are effective. Tools such as forums, interactive quizzes and project work favor formative and summative assessment, providing continuous feedback.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não