IPLUSO 22285

Corporate Strategy and Business Plans

• ApresentaçãoPresentation

  This curricular unit allows us to know the decisive importance of strategy in business action and how strategy influences all company activities, through the study of concepts, processes and cases.
• ProgramaProgramme

  1. Strategies 1.1. The five Ps of strategy 1.2. Strategy v. tactic 1.3. What is strategy? 1.4. strategic processes 2. Strategists 2.1. Strategists and managers 3. Competitive strategy 3.1. The five forces 3.2. Strategic positioning 4. Strategy and startups 4.1. Techniques for analyzing industries and competitors 5. Globalization 5.1. Drivers of the internationalization strategy 6. Strategy, digitization and the Internet 7. Business Plans 7.1. How is it elaborated and what are the objectives 7.2. Fundamental elements 7.2.1. The oportunity 7.2.2. The team 7.2.3. The context 7.2.4. Risk and reward
• ObjectivosObjectives

  Students will learn about strategic concepts applied to new companies and how to apply them to business internationalization. Provide students with knowledge about the impacts of digitization on the strategic development of new businesses and the transformation of business processes on a global scale. Students will learn through examples of how strategy is at the heart of the development of a business plan, how the plan gives expression and is articulated with the value proposition and the business model. How to prepare a Business Plan, what are its fundamental components and what are its objectives.
• BibliografiaBibliography

  Freire, A. (2020). Estratégia: Criação de valor sustentável em negócios tradicionais e digitais. Bertrand Editora. Jacobides, M. G., Reeves, M., & Haanæs, K. (2024). The imagination machine: How to spark new ideas and create your company's future. Harvard Business Review Press. McGrath, R. G. (2021). The discovery-driven growth fieldbook: The growth strategy handbook for innovators and entrepreneurs. Wiley. Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. Wiley. Rumelt, R. P. (2022). The crux: How leaders become strategists. PublicAffairs. Teixeira, S. (2020). Gestão estratégica. Escolar Editora.
• MetodologiaMethodology

  Face-to-Face Teaching Theoretical-practical classes based on the presentation, critical discussion and application of concepts and syllabus contents to different business contexts. Problem/Project-Based Learning (PBL), promoting analysis, problem-solving skills and the development of strategic solutions. Use of the Flipped Classroom methodology, encouraging students to prepare course materials in advance and participate more actively during class sessions. Application of the Harvard Case Method through the analysis and discussion of real-world case studies, strengthening decision-making and strategic thinking skills. Independent Learning Consolidation of classroom contents through additional research, recommended readings and the analysis of practical case studies. Development of individual and group assignments aimed at deepening knowledge of the topics studied and applying acquired competencies to real or simulated business situations.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não