IPLUSO 22285

Corporate Strategy and Business Plans

• ApresentaçãoPresentation

  This curricular unit allows us to know the decisive importance of strategy in business action and how strategy influences all company activities, through the study of concepts, processes and cases.
• ProgramaProgramme

  1. Strategies 1.1. The five Ps of strategy 1.2. Strategy v. tactic 1.3. What is strategy? 1.4. strategic processes 2. Strategists 2.1. Strategists and managers 3. Competitive strategy 3.1. The five forces 3.2. Strategic positioning 4. Strategy and startups 4.1. Techniques for analyzing industries and competitors 5. Globalization 5.1. Drivers of the internationalization strategy 6. Strategy, digitization and the Internet 7. Business Plans 7.1. How is it elaborated and what are the objectives 7.2. Fundamental elements 7.2.1. The oportunity 7.2.2. The team 7.2.3. The context 7.2.4. Risk and reward
• ObjectivosObjectives

  Students will learn about strategic concepts applied to new companies and how to apply them to business internationalization. Provide students with knowledge about the impacts of digitization on the strategic development of new businesses and the transformation of business processes on a global scale. Students will learn through examples of how strategy is at the heart of the development of a business plan, how the plan gives expression and is articulated with the value proposition and the business model. How to prepare a Business Plan, what are its fundamental components and what are its objectives.
• BibliografiaBibliography

  Freire, A. (2020). Estratégia - Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora. Teixeira, S. (2020). Gestão Estratégica. Escolar Editora.  
• MetodologiaMethodology

  Método expositivo. Projeção de conteúdos , casos de estudo, sala de aula invertida
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não