IPLUSO 25094

Covers and Book Traillers

• ApresentaçãoPresentation

  Study of the fundamental principles and processes of conceptualizing and executing a book cover and book trailer. Learning the terminology and concepts of book cover design and illustration, and their application to practical exercises. Development of an individual cover and book trailer project.
• ProgramaProgramme

  Cover and Cover Collection Module: 1) Book cover history. Covers and literary genres: poetry and prose. Science fiction and fantasy. Thriller and mystery. Romance. Biography and nonfiction. 2) Processes of conceptualization and execution of a book cover. Preliminary research. Message, content/image relation and visual metaphor. Book cover anatomy: author, title, illustration or photo, tagline, spine, synopsis, endorsement, barcode/price. Principles of book cover design and illustration: dimension; font and title design; color and image; dust jacket. Thumbnail. 3) Considering the cover collection: principles and examples. 4) Individual project: cover or cover collection. Mockup and statement. Book Trailer Module: 1) Conceptualization and execution of a book trailer: script and tools; moving illustration; sound effects, music, narration. Examples. 2) Individual project of book trailer. Script and statement. Self-assessment and assessment of others.
• ObjectivosObjectives

  General Objectives: Study of the fundamental principles and processes of conceptualizing and executing a book cover and book trailer. Learning the terminology and concepts of book cover design and illustration, and their application to practical exercises. Development of an individual cover and book trailer project. Specific Objectives: In completing this unit, students 1) appreciate the role and communicative power of book covers throughout history, as well as their articulation with the major literary genres, 2) identify the constituent components of the book cover, establishing adequate relations between content and image, 3) dominate the procedures leading up to the design of a cover or collection of covers, from conceptualization and research to execution, taking into account the demands of the contemporary book industry; 4) effectively apply visual metaphors in creative and integrated designs; 5) master the procedures leading up to the execution of a book trailer.
• BibliografiaBibliography

  Bache, S. (2018). The Author’s Guide to Cover Design. Books Covered. Baines, P. (2005). Penguin by Design: A Cover Story 1935-2005. Londres: Penguin. Book Cover Archive. http://bookcoverarchive.com/ Buckley, P., Niffenegger, A., & Rotor, E. (2016). Classic Penguin: Cover to Cover. NY: Penguin Books. Connolly, J. (2009). Eighty Years of Book Cover Design. Londres: Faber & Faber. Design of Manga, Anime & Light Novel. (2009). Tokyo: Seibundo Shinkosha.  
• MetodologiaMethodology

  Theoretical-practical methodology: oral and audiovisual presentations (PowerPoint, videos, books) by the teachers, with examples and discussion, followed by individual cover and book trailer projects abiding by a tutorial regime, in which each student is personally accompanied by the teachers. The student is subject to continuous assessment and is assigned a grade at the end of the semester for their performance in the theoretical and practical elements of the unit. The theoretical elements are evaluated by the mandatory writing of two texts that accompany the individual projects, applying the syllabus contents. The two individual exercises are 1) cover or collection, 2) book trailer. Cover criteria: research and statement (10%); originality and clarity of the visual metaphor (15%); graphic and compositional quality (20%); thumbnail (5%). Book trailer criteria: concept and script suitability (10%); dynamism and visual appeal (20%); sound adequacy (10%). Participation and attendance (10%)  
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Optional
• EstágioInternship

  Não