IPLUSO 23618
Digital Competences
Enterprise Management and Digital Business
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ApresentaçãoPresentationThe Digital Skills Curricular Unit is designed to develop professional profiles capable of ensuring transversal business knowledge through the inclusion of digital skills. The management, use, and even the development of some information systems is one of the skills offered by this course. The analysis, processing, and production of knowledge through business data entered into systems developed by the student is another skill to be taught by this curricular unit.
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ProgramaProgramme1. Introduction to information systems (IS) 2. Business strategic planning and management 3. Management of information systems and respective strategic planning 4. Data science to support decision-making in business management 5. Business Intelligence and other business analytics tools
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ObjectivosObjectivesThis unit aims to provide students with the skills to: OA1 – Understanding the reasons why companies need to align with information systems (IS) and their business models OA2 – Identify the role of IS in a business strategy that aims to be sustainable. OA3 – Structure the competitive advantages of IS in the business market OA4 – Develop an IS strategic plan, through its own methodologies OA5 – Familiarize and equip students with skills regarding the importance of Business Intelligence and the use of data science methodologies, such as business analytics instruments and decision-making support in the business world
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BibliografiaBibliography• Slides e apontamentos fornecidos pelo docente no decorrer das aulas • Gerow, J. E., Thatcher, J. B., & Grover, V. (2015), Six types of IT-business strategic alignment: an investigation of the constructs and their measurement. European Journal of Information Systems; Basingstoke, 24(5), 465-491 • High, P. A. (2014), Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation (1st ed), S. Francisco, CA: Jossey-Bass. • Peppard, J., & Ward, J. (2016), The Strategic Management of Information Systems: Building a Digital Strategy (4th ed) Chichester, W. Sussex: Wiley . Robson, W. (1996), Strategic Management and Information Systems: An Integrated Approach, (2nd ed), FT Management • Power, D.J., &Heavin, C. (2017) Decision Support, Analytics, and Business Intelligence, Third Edition, Business Expert Press ~ • Stephenson, D. (2018) Big Data Demystified. How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive A
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MetodologiaMethodologyThe sessions will be theoretical and practical and always accompanied by predominantly practical sessions, where the fundamental concepts will be presented, using, whenever possible, real-world cases where the concepts, theories and models become more evident. The aim is to encourage discussion as a way of clarifying the issues raised by the more complex concepts, through theoretical tests and practical work, with the latter supported by real-world cases developed by the students in groups, followed by debate. The following teaching methods (ME) will be used: ME1: Expository method; ME2: Interrogative method; ME3: Critical analysis and debate of practical cases. In addition, it is assumed that methodologies appropriate for distance learning will be used, such as Problem-Based Learning (PBL), which encourages the resolution of real problems, is effective, among others.
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LínguaLanguagePortuguês
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TipoTypeSemestral
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ECTS4
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NaturezaNatureMandatory
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EstágioInternshipNão