IPLUSO 21872
Digital Image Composition
Digital Marketing
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ApresentaçãoPresentationThis course aims to provide students with the technical and conceptual principles essential to a visual communication project, namely in terms of adapting a graphic image to the digital animation format. Main strands of study: typographic elements; vector shapes; time and movement; relationships between symbols and meanings in order to convey a message through visual communication; principles of animation; composition and basic visual effects. These principles aim to serve two fundamental objectives: a coherent and balanced project presentation and an understanding of the processes developed in the area of visual communication that allow a correct dialogue with professionals in the area
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ProgramaProgramme1- Theoretical and practical notions of graphic design applied to the concept of animation and image composition, such as: typography, layout, types and image formats, colour systems, organization of graphic design; 2- Planning and conception of animated sequences having as principle the transmission of an idea; 3- Fundamental notions of digital animation: principles of animation; 4- Creation of a script and storyboard construction; 5- Composition of content for animation and publication on social networks; 6- Application of several techniques in animation software, such as: masks, scale animation, position, rotation and speed; 7- Development of animated composition with a strong component of digital elaboration using software for animation of graphic objects
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ObjectivosObjectivesThis course aims to provide students with visual literacy through knowledge, understanding and technological expression in the field of graphic design. and motiongraphics. The curriculum introduces elements of language and image, technical aspects of production and working methodologies - aiming to convey a message through an animated sequence. At the same time, knowledge related to graphic design and animation composition techniques are transmitted. Factors transversely linked in the world of visual communication, specifically the dissemination of an idea or message through the production of an animated film
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BibliografiaBibliographyBraha,Y. & Byrne,B.(2011). Creative Motion GraphicTitling for Film,Video,and the Web .Oxford: Focal Press. (ISBN: 978-0-240-81419-3). Landa, R. (2011). Graphic Design Solutions (4 th ed.). Boston: Wadsworth Cengage Learning. Shaw A. (2016). Design for Motion: Fundamentals and Techniques of Motion Design . Oxford: Focal Press. Stone, B. & Wahlin, L. (2018). The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice . New York: Routledge. Google Web Designer Team. Google Web Designer Homepage Resources, https://webdesigner.withgoogle.com/resources/, last accessed 2021/2/5 William,R.(2012). The Animator's Survival Kit- - Revised Edition:A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and.Internet Animators NewYork: Faber & Faber
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MetodologiaMethodology- Learning based on practical exercises carried out in class. - Solidification of learning through the elaboration of practical projects, in order to encourage students to work on projects that can be found in the real world. - Critical analysis of existing projects for the consolidation and application of graphic design and motion graphics principles. - Formation of working groups, in order to foster collaboration and knowledge sharing, inter-help, development of social skills and consolidation of the acquisition of knowledge. - Promotion of creativity through the monitoring and guidance of the project in its different phases.
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LínguaLanguagePortuguês
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TipoTypeSemestral
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ECTS6
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NaturezaNatureMandatory
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EstágioInternshipNão