IPLUSO 23230

Digital Platforms in Tourism

• ApresentaçãoPresentation

  The Curricular Unit aims to enable students to understand and use essential technological tools in the tourism sector, including Global Distribution Systems (GDS).Property Management Systems (PMS) and tourism e-commerce platforms. Scope: Field of activity: Digitalization and automation in tourism management. Area of ¿¿activity: Hotel industry, travel agencies, transport and tourist distribution. Areas of intervention: Implementation of digital systems, process optimization and technological innovation. Relevance: Essential in the study cycle to prepare professionals capable of integrating and managing emerging technologies in tourism, increasing competitiveness and efficiency. This course combines theory and practice in order to prepare students for the challenges of digital transformation in tourism.
• ProgramaProgramme

  1. General concepts of ICT applied to tourism. 2. Information and communication technologies (ICT) and the hotel subsector. 3. Property Management Systems and their evolution. 4. Practical learning of PMS Host. 5. Global Distribution Systems (GDS). 6. Main GDS and functionalities of these systems. 7. Air transportation booking procedures. 8. Other computer systems applied to tourism
• ObjectivosObjectives

  Know the main applications and Information Systems for Tourism companies. Know how to find the best solution in the market for business needs, at a legal, technological and financial level. Master the use of applications available in an academic context, extrapolating to the business reality. Understand the new directions and the extent to which new Technologies influence business in Tourism. - Develop practical skills in using a PMS. Know the main GDS used in tourist intermediation.
• BibliografiaBibliography

  Civak, B., Kaya, E., & Emeksiz, M. (2017). Online distribution channels and yield management in the hotel industry. In Routledge Handbook of Hospitality Marketing (pp. 210-223). Abingdon: Routledge. Laudon, Kenneth C., Laudon, Jane (2017). Management Information Systems: Managing the Digital Firm - 15th Edition. Boston: Pearson Education. Moyeenudin, H. M., Parvez, S. J., Anandan, R., & Narayanan, K. (2018). Data management with PMS in hotel industry. International Journal of Engineering & Technology, 7(2.21), 327-330.  Schegg, R., & Stangl, B. (2017, January). Information and Communication Technologies in Tourism 2017. In Proceedings of the International Conference in Rome, Italy. Cham: Springer Stangl, B., & Pesonen, J. (Eds.). (2018). Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, 2018. Cham: Springer.  
• MetodologiaMethodology

  This course adopts active and innovative methodologies to enhance learning, promoting autonomy, interaction, and practical knowledge application. Methodologies Used: Project-Based Learning (PBL) → Development of real-world projects, applying digital tourism tools. Gamification → Use of PMS and GDS simulators to make learning more engaging. Case Studies → Analysis of industry-leading companies using innovative technologies. Collaborative Learning → Group work for problem-solving and decision-making. Blended Learning → Combination of in-person and online teaching, with access to interactive platforms. Demonstrative Classes & Virtual Labs → Hands-on experience with reservation and tourism management systems. These methodologies prepare students for the digital reality of the tourism sector, making learning dynamic and engaging.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não