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IPLUSO 23166

Editorial Illustration

Illustration and Drawing
  • ApresentaçãoPresentation
    Editorial Illustration.
  • ProgramaProgramme
    Acquisition of knowledge and skills in three fundamental branches: 1. ILLUSTRATION FOR THE PRESS Creation of characters and a comic strip to launch a series of comic strips Basics of comics (script writing, character design and scenarios, thumbnailing, drawing, artwork, ballooning/subtitling, onomatopoeia, layout/grids, rhythm, scale of shots); Export of files for application in printed and digital media. 2. ILLUSTRATION FOR ADVERTISING Creation of illustrations for application in printed and digital media (small, medium, and large format). Supports and strategies for communication and dissemination in print and on the web (poster, image for Instagram, billboard, banner for Facebook). 3. ILLUSTRATION FOR ILLUSTRATED ALBUM Creation of illustrations, with text integration, for illustrated album Creation of harmonious visual spots; Sequential image creation in order to produce a coherent visual narrative; Basics of pagination.
  • ObjectivosObjectives
    This CU encourages the production of visual content that articulates image/text. Objetives: provide knowledge and skills in the interpretation, creation and exploitation of graphic solutions that respect predetermined concepts and ideas; the acquisition of lexicon and methodological skills that facilitate professional integration; Recognize the specific requirements and characteristics of different branches of editorial illustration, within the scope of the production of images for the press, illustrated album and advertising; Master the lexicon typical of editorial illustration, and the specific terminology inherent in the production of graphic materials and export of final arts for printing; Apply the design methodology and respect the deadlines; Analyse, interpret and create efficient visual narratives; Explore resources, techniques and materials for creating graphic proposals suitable for briefs; Conceive, elaborate, and critically evaluate editorial illustration projects.
  • BibliografiaBibliography
    BARBOSA, Conceição (2012). Manual Prático de Produção Gráfica. Principia. COHN, Neil (2013). The Visual Language of Comics: Introduction to the Structure and Cognition of Sequential Images. Bloomsbury Advances in Semiotics. EISNER, Will (2008). Comics and Sequential Art: Principles and Practices from the Legendary Cartoonist. Will Eisner Instructional Books. EISNER, Will (2008). Graphic Storytelling and Visual Narrative. Will Eisner Instructional Books. GILILEBORG, Christian (2015). Gramática Visual. Gustavo Gili. JARDÍ, Enric (2016). Pensar con imagens. Gustavo Gili. MCCLOUD, Scott (1994. Understanding Comics: The Invisible Art. MCKEE, Robert. (1997). Story: Style, Structure, Substance, And the Principles of Screenwriting. Harpercollins. REES, Daniel, (2014). How to be an illustrator. Lawrence King. SALISBURY, Martin, (2012). Children’s Picturebooks: The Art of Visual Storytelling. Lawrence King. WIGAN, Mark, (2014). Thinking Visually for Illustrators (Basics Illustration). Fairchild Books.  
  • MetodologiaMethodology
    Theoretical-practical methodology: verbal and audiovisual presentations (PowerPoint, videos, books) by the teacher, with examples and discussion, followed by practical exercises. Demonstration of working methods, models and production structures in the classroom.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não