IPLUSO 23314

Event Management and Production

• ApresentaçãoPresentation

  Events are a very effective way to enhance a brand, whether it´s a company or a tourist destination. In recent decades, events and entertainment activities promoted in tourist destinations have become powerful instruments that can consolidate the brand of the destination in the minds of consumers, who in the case of tourism, assume the role of visitors. A good organization of events, as well as an efficient management of all phases and resources that involve it, is, therefore, fundamental for its success.
• ProgramaProgramme

  1.       To plan the stages that make up the event, from negotiation to realization, 2.       To manage efficiently the teams and resources needed to carry out each event; 3.       To define the communication and marketing tools, according to the characteristics of the event; 4.       To adapt the rules of etiquette and protocol to the specifics of each event; 5.       To plan tourist entertainment strategies adapted to the characteristics of the event; 6.       To plan the financial viability of the event.
• ObjectivosObjectives

  This Curricular Unit aims to provide students with knowledge related to the management and production of tourist events. It is intended that students deepen their knowledge about the different phases of the organization of events and the necessary resources for their design. At the end of the semester, the student must be able to:   Organize and plan different types of events; Identify the technical, human and equipment resources needed for the event; Understand the impotence of communication and promotion of events; Apply the specific protocol rules for each event; Develop the event budget.
• BibliografiaBibliography

  Beeton, S., & Morrison, A. (Eds.). (2018). The Study of Food, Tourism, Hospitality and Events: 21st-Century Approaches. Viena: Springer. Brunt, P., Horner, S., & Semley, N. (2017). Research Methods in Tourism, Hospitality and Events Management. Newcastle: Sage. Korstanje, M. E., Raj, R., & Griffin, K. (Eds.). (2018). Risk and Safety Challenges for Religious Tourism and Events. Wallingford: CABI. Raj, R., Walters, P., & Rashid, T. (2017). Events Management: Principles and Practice. Newcastle: Sage. et-David, P., & Dinkin, G. (2020). Your Next Five Moves: Master the Art of Business Strategy. Gallery Books. Kim, W. C., & Mauborgne, R. (2017). Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth. Hachette Books.  
• MetodologiaMethodology

  Expository method in classroom sessions and discussion of themes, guided practice sessions, development of practical work. Continuous assessment: Written Work (50%); Frequency (50%) Final Exam assessment: the final grade to be awarded matches the grade obtained in the Final Exam
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não