IPLUSO 10784

Innovation and Entrepreneurship

• ApresentaçãoPresentation

  The "Innovation and Entrepreneurship" course focuses on raising and cultivating an entrepreneurial mindset, integrating innovative thinking with specific technical skills in each area. The range of topics covered in this course includes identifying market opportunities, developing innovative ideas, and turning those ideas into products with a focus on digital services. The field of intervention covers concepts of management, digital marketing, social and organisational psychology, rapid prototyping, and business model validation. In the current context of rapid digitisation and constant technological evolution, having skills in entrepreneurship and innovation is crucial. This course is particularly relevant: equipping students not only to be technical professionals, but also leaders and innovators in the digital world.
• ProgramaProgramme

  Fundamentals of Entrepreneurship and Innovation Fundamental concepts, historical evolution, entrepreneur profiles, and main typologies in the contemporary context. Identifying Opportunities Market analysis, trends, and identification of needs and underexploited niches Analysis of social and organisational behaviour in identifying opportunities. Financing and Investor Relations Sources of capital, proposal preparation, and recommended practices for presentation and communication in pitching contexts. Project Management and Leadership Organisational tools, agile methodologies, and principles of coordination and teamwork applied to innovative projects. Challenges and Case Studies Analysis of real cases, identification of critical success factors, and reflection on transferable learning for projects developed by students.
• ObjectivosObjectives

  Conhecimentos: Os estudantes desenvolverão e adquirirão uma compreensão aprofundada dos princípios fundamentais do empreendedorismo e da inovação, tornando-se aptos a identificar oportunidades e a gerar, desenvolver e validar, familiarizados com ideias com potencial de mercado.   Aptidões: Ao longo do processo de aprendizagem, os estudantes desenvolverão a capacidade de criar e validar modelos de negócio, utilizar técnicas de prototipagem rápida para produtos ou serviços digitais e aplicar estratégias de marketing digital adequadas ao posicionamento e crescimento das soluções desenvolvidas.   Competências: Serão capacitados a liderar projetos inovadores, tomar decisões estratégicas fundamentadas e adaptar-se a ambientes em constante transformação. No final da UC estarão preparados para enfrentar desafios reais do mercado, criar soluções tecnológicas de valor e posicionar-se como líderes e agentes de inovação na indústria digital.
• BibliografiaBibliography

  Correia, V., & Martens, P. (2020). Empreendedorismo digital e gestão de projetos: uma revisão sistemática da literatura. Iberoamerican https://submissao.singep.org.br/8singep/arquivos/263.pdf Jablin, F. M., & Putnam, L. (1990). Organizational communication. Human communication: Theory and research, 156-182. https://www.researchgate.net/profile/Noshir-Contractor/publication/274073759_Emergence_of_Communication_Networks/links/551472f00cf283ee083622a6/ Robbins, S. P., & Judge, T. (2009). Organizational behavior. Pearson South Africa. Willness, C., & Bruni-Bossio, V. (2017). The curriculum innovation canvas: A design thinking framework for the engaged educational entrepreneur. Engagement, 21(1), 134-164. https://openjournals.libs.uga.edu/jheoe/article/view/1320  
• MetodologiaMethodology

  Problem-Based Learning (PBL): Proposing real market challenges, encouraging students to find creative and applicable solutions. Simulations and Role-Playing: Activities where students take on the roles of entrepreneurs, investors or customers, experiencing business scenarios. Mentoring and Networking: Interaction with established professionals and real entrepreneurs, providing valuable insights and connections.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  3
• NaturezaNature

  Mandatory
• EstágioInternship

  Não