IPLUSO 10784

Innovation and Entrepreneurship

• ApresentaçãoPresentation

  The Curricular Unit "Innovation and Entrepreneurship" focuses on awakening and cultivating the entrepreneurial mentality, integrating the innovative spirit with technical skills specific to each area. The field of action of this UC ranges from identifying market opportunities, developing innovative ideas, to materializing these ideas into digital products or services. The intervention domain covers management concepts, digital marketing, rapid prototyping and validation of business models. In the current context of rapid digitalization and constant technological evolution, having skills in entrepreneurship and innovation is crucial. With a view to developing web, mobile and computer applications oriented towards data science, this UC assumes a unique relevance: it equips students not only to be technical professionals, but also leaders and innovators in the digital world.
• ProgramaProgramme

  Fundamentals of Entrepreneurship: History, characteristics of the entrepreneur and types of entrepreneurship. Identification of Opportunities: Market analysis, research and recognition of unexplored niches. Development of Innovative Ideas: Brainstorming, validation and prototyping techniques. Business Models: Introduction to the Business Model Canvas, monetization and scalability strategies. Digital Marketing: SEO, online advertising, social networks and metrics analysis. Financing and Investment: Sources of capital, pitching and investor relations. Project Management and Leadership: Tools, agile methodologies and team management. Challenges and Case Studies: Analysis of successful startups and lessons learned.
• ObjectivosObjectives

  Knowledge: Students will acquire an understanding of the fundamental principles of entrepreneurship and innovation, becoming familiar with the process of identifying opportunities, developing and validating ideas. Skills: They will develop skills to create and validate business models, rapid prototyping of digital products or services, and application of appropriate digital marketing strategies. Competences: They will be trained to lead innovative projects, make informed strategic decisions and adapt to constantly changing environments. Students will also be prepared to face market challenges, creating valuable technological solutions, and positioning themselves not just as technicians, but as true leaders and innovators in the digital industry.
• BibliografiaBibliography

  Kahneman, D. (2011). Thinking, fast and slow. New York, NY: Farrar, Straus and Giroux. Gladwell, M. (2008). Outliers: The story of success. New York, NY: Little, Brown and Company.  
• MetodologiaMethodology

  Problem-Based Learning (PBL): Proposing real market challenges, encouraging students to find creative and applicable solutions. Simulations and Role-Playing: Activities where students take on the roles of entrepreneurs, investors or customers, experiencing business scenarios. Mentoring and Networking: Interaction with established professionals and real entrepreneurs, providing valuable insights and connections. Digital Portfolio: Development of an online collection of students' ideas and projects, reinforcing the practice of presentation and personal marketing. Virtual Co-working Environments: Use of digital platforms for real-time collaboration and brainstorming.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  3
• NaturezaNature

  Mandatory
• EstágioInternship

  Não