IPLUSO 23516

Merchandising and Point of Sales Management

• ApresentaçãoPresentation

  The scope of the UC focuses on the acquisition of knowledge and skills transversal to the main areas of the aforementioned course, which is essential for students to be able to research essential markets for business sustainability. The main areas of intervention focus on the collection, processing and conclusions of market/product/service investigations
• ProgramaProgramme

  1. Definition of Merchandising and relationship between 2. Merchandising and point of sale management. 3. Merchandising and the product life cycle. 4. The Customer and Merchandising 5. Point of Sale management, Customer behavior at the Point of Sale and Point of Sale animation 6. Point of sale typology. 7. Linear organization.
• ObjectivosObjectives

  Merchandising concepts and their application Understand the importance of merchandising as a sales element. Concept of point of sale management and difference between Merchandising and Point of Sale Management Identification of linear functions and point of sale animation
• BibliografiaBibliography

  Beirolas, M. & Almeida, R. (1998). Merchandising, A nova técnica do marketing. 3.ª edição, Texto Editora. Rousseau, J. A., (2008). Manual de Distribuição. 2.ª edição, Princípia. Blessa, R. (2006). Merchandising no ponto-de-venda. 4.ª edição. São Paulo: Atlas. Lendrevie, Jacques; Lindon, Denis; Dionísio, Pedro; Rodrigues, Vicente; Mercator; Publicações Dom Quixote.
• MetodologiaMethodology

  Use of digital methodologies.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não