IPLUSO 22300

Multimedia Workshop for Application to Young Children

• ApresentaçãoPresentation

  The course introduces students to two distinct but complementary areas: the area of content marketing and communication strategy and digital image treatment. Throughout the course, communication concepts using social networks and how they can be used successfully in the field of communication and monitoring of children and young people will be worked on.
• ProgramaProgramme

  Project methodology - steps and processes; Creative processes - brainstorming; Notions of typography - families, structure, design, application; Composition notions - support grids, information hierarchy. Image types and formats. Treatment and manipulation of digital images - document, menus, canvas, layers, selection tools, crop and color; masks, elements of vector shapes, layer styles, use of text and color, color correction, filters, effects. Communication processes for children and youth - strategies and channels Content marketing - what it is and how it can be used as a framework for awareness-raising actions and social campaigns Social networks - Use of social networks to communicate with children and young people - Instagram and TikTok Social network formats - what formats are available for each network. Examples.
• ObjectivosObjectives

  During the academic period the student must assimilate the basic principles of a Communication Design project. You will develop aesthetic criteria that will allow you to build a composition with the necessary requirements for its presentation. You will also need to acquire the main knowledge to use the digital image composition software. Throughout the semester you will have to carry out a practical project where you will work on notions and concepts for the creation of a communication campaign through the social networks Instagram and TikTok. To this end, students will acquire skills in the use of the different formats available in order to develop content appropriate to the objectives of the campaign.
• BibliografiaBibliography

  Ambrose, G. & Harris, P. (2011). Layout (2nd ed.). Lausanne: AVA Publishing SA. Gordon, B., Gordon, M. (2003). O Guia completo do design gráfico digital. Lisboa: Livros e Livros. Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. Random House. Landa, R. (2011). Graphic Design Solutions. Boston: Wadsworth Cengage Learning.
• MetodologiaMethodology

  Active methodologies centered on the construction of knowledge by the students are promoted.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  7
• NaturezaNature

  Mandatory
• EstágioInternship

  Não