IPLUSO 21873
Online Content Systems and Management
Digital Marketing
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ApresentaçãoPresentationThis course aims to provide students with an in-depth knowledge of the different web content management systems currently available. Students should also know how to optimize and adapt different templates and produce optimized content for the web.
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ProgramaProgrammeContent Management Systems (CMS); Proprietary systems versus open-source systems; Categories of systems; Templates/Templates installation process; Domain Installation; Workflow Insertion and content management; Publishing system; User management; Access security; Statistics Search Engines
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ObjectivosObjectivesSkills in developing web pages using CMS platforms (Wordpress); Structure of the page and its elements; Main presentation and navigation strategies. Content and external elements management. Good web usability practices; Develop technical, aesthetic and creative projects adapted to the target audience and theme
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BibliografiaBibliographyAdobe Creative Team (2012). Adobe Photoshop CS6 Classroom in a Book. USA: Adobe Press. Cooper, A., Reimann, R., Cronin, D. & Noessel, C.(2014). About Face: The Essentials of Interaction Design. USA: Wiley. Krug, S. (2014). Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. 3rd Edition. New Riders;
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MetodologiaMethodologyBeing a theoretical-practical UC, expository classes will be used to present the program contents. Practical exercises will also be given, using text and image AI tools and also the online content organization and management system Wordpress. Projects will be monitored with students.
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LínguaLanguagePortuguês
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TipoTypeSemestral
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ECTS4
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NaturezaNatureMandatory
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EstágioInternshipNão