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IPLUSO 26836

Organizational and Enterprise Communication

Enterprise Management and Digital Business
  • ApresentaçãoPresentation
    The curricular unit of Organizational and Business Communication is integrated into the cycle of studies in Enterprise Management and Digital Business, and focuses on the analysis and management of internal and external communicational processes of organizations. Works in the fields of strategic, institutional and digital communication, contributing to organizational alignment, reputation management and the relationship with stakeholders. Its relevance stems from the growing importance of communication in the competitiveness, digital transformation and sustainability of organizations.
  • ProgramaProgramme
    1. Organizational communication applied to organizational management and digital business 2. Communication strategies 3. Organizational communication tools and channels 4. Practical applications, case studies and projects
  • ObjectivosObjectives
    Align learning objectives with practical and interactive teaching methods, ensuring that students not only acquire the necessary theoretical knowledge, but also develop the necessary skills and essential critical thinking in the area of organizational and business communication, in an increasingly business environment competitive and digital.
  • BibliografiaBibliography
    Conrad, C. (2012). Strategic Organizational Communication: In A Global Economy. 7th, Wiley-Blackwell. Cornelissen, J. P. (2017). Corporate Communication: A Guide to Theory and Practice. 5th, SAGE Publications Ltd. Miller, K.; Barbour, J. (2014). Organizational Communication: Approaches and Processes. 7th, Cengage Learning. Consulta a bases de pesquisa científica: Proquest – http: proquest.umi.com/login B-ON – www.b-on.pt
  • MetodologiaMethodology
    The Organizational and Business Communication curricular unit adopts teaching and learning methodologies that emphasize the active involvement of the student and the practical application of knowledge, using interactive and dynamic online platforms, in addition to the synchronous and asynchronous model via Zoom, MS Teams and Moodle. Theoretical concepts are applied independently, through teaching resources provided before classes by the teacher. This allows teachers and students to have space during in-person sessions for in-depth debates, collaborative work and practical activities, such as crisis management simulations and the use of role-playing techniques, which strengthen students' communication skills. Technology also plays a fundamental role in this approach, providing dynamism and independence in learning the skill.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    4
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não