IPLUSO 23218

Structuring Tourism Products and Leisure Experiences

• ApresentaçãoPresentation

  The competitiveness between destinations, in particular, among those that offer the same typology of tourist products, means that the formatting of the offer and the tourist attraction capacity must be rethought for each destination. The innovation of existing tourism products, as well as the inclusion of new ways of doing tourism, must be taken into account by tour operators at destinations. The innovation and creation of new tourism and hotel products must be based on examples related to successful national and international practices, in order to identify facilitating factors and obstacles arising from their adaptation to each territory and its cultural heritage. This CU is related to Territory, Heritage and Local Communities (CU - 1st year, 1st semester) in which the student, among other objectives, interprets the various aspects of heritage present in the territories.
• ProgramaProgramme

  The process of structuring innovative tourism products based on endogenous resources. The agents that integrate the process. Diagnosis phase: The current tourism activity. Territorial characterization of supply. Analysis of investment project intentions. International benchmarking regarding good practices. The design process of leisure experiences: Tools and techniques for innovative experience design. Storytelling as a tool for experience design. The role of digital technologies in enriching the experience. The development strategy: Alignment with local and regional development objectives. Resources and investment to be allocated. Action plan. Networking and territorial synergies. Supply management: Involvement of local actors and their empowerment for innovative lifestyle entrepreneurship. Monitoring and maintenance of tourism product resources
• ObjectivosObjectives

  1.    Develop students' knowledge and skills on tourism products identified as strategic for Portugal; 2.    Reflect critically on the strategic tourism products identified and on their contribution to the sustainable development of tourist activity in destinations; 3.    Identify the best practices in each of the products and their adaptation to each destination where they operate; 4.    Identify the factors that influence the capacity for innovation and development of new tourism products and their contribution to the competitiveness of destinations. 5.    Understand the concept of experiential tourism and its adaptation to tourist destinations and their offer. 6.    Obtain practical knowledge in the structuring of innovative tourism products.
• BibliografiaBibliography

  Fesenmaier, D. R., & Xiang, Z. (Eds.). (2016). Design Science in Tourism: Foundations of Destination Management. Viena: Springer. Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets, 25(3), 179-188. Katsoni, V., & Segarra-Oña, M. (Eds.) (2019). Smart Tourism as a Driver for Culture and Sustainability. Cham: Springer. Kozak, N., & Kozak, M. (Eds.). (2019). Tourist Destination Management: Instruments, Products, and Case Studies. Viena: Springer. Morrison, A. (2013). Marketing and Management Tourism Destinations. Abingdon: Routledge. Moutinho, Luiz (2018). Strategic Management in Tourism. Wallignford: Cabi Publishing. Sotiriadis, M., & Gursoy, D. (Eds.) (2016). The Handbook of Managing and Marketing Tourism experiences. Bingley: Emerald Group. Xiang, Z., & Fesenmaier, D.R. (Eds.) (2017). Analytics in Smart Tourism Design. Viena: Springer.  
• MetodologiaMethodology

  The expository method will be used in theoretical classes with collective participation in the (re) construction of concepts and in the analysis of varied information. In practical classes, the development of reflections, presentation and discussion before the collective, in synthesis work with practical cases. Regarding the continuous assessment regime, the following methods will be used: Written Work (30%); Final frequency (40%). In the evaluation system by final exam, the final grade to be attributed to the student corresponds to the grade obtained in the respective Final Exam.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não