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IPLUSO 23313

Techniques for Valuing Tourism Resources

Tourism Business Management
  • ApresentaçãoPresentation
    The UC aims to provide an in-depth understanding of the different types of tourist resources and their role in energizing destinations. This UC covers the identification and classification of tourist resources, distinguishing between primary and secondary resources, and analyzes their typology according to nature. It also focuses on the process of valuing heritage assets, promoting interpretation strategies and development of sustainable and competitive tourism products. Furthermore, it addresses the role of human resources, the importance of marketing in collaborative strategies and tools for measuring service quality. Topics such as crisis management, adaptation to multicultural contexts and the use of information systems to optimize resources are also discussed. This UC is essential to train professionals capable of enhancing tourism resources and contributing to the sustainable development of the sector.
  • ProgramaProgramme
    Different types of tourism resources as to their role and nature 1.1 Primary and secondary resources 1.2 Typology of resources according to their nature 2.  The process of tourism resources valorization 2.1 The participatory nature of the process of tourist exploitation of heritage assets 2.2 Strategies for interpretation and product development of tourism resources 2.3 Human resources in the development of tourism resources 2.4 Tourism resources marketing within collaborative destination communication strategies 2.5 Measuring service quality and demand satisfaction 2.6 Crisis and service failure management 2.7 Attractions management in multicultural contexts: standardization or adaptation? 2.8 Information systems in the optimization of tourism resource management 3.  Analysis of good practices for the valorization of endogenous tourism resources
  • ObjectivosObjectives
    Understand the variety and scope of tourism resources. Acquire techniques for enhancing endogenous tourism resources of host communities. Define interpretation and outline the roles it can play in tourism resource management. Define and implement models and principles for designing effective interpretation of tourism resources. Familiarize students with best practices for the valorization of endogenous tourism resources.
  • BibliografiaBibliography
    Fyall, A. (2008). Managing Visitor Attractions. Abingdon: Routledge. Mok, C., Sparks, B., & Kadampully, J. (2013). Service Quality Management in Hospitality, Tourism, and Leisure. Abingdon: Routledge. Oriade, A., & Schofield, P. (2019). An examination of the role of service quality and perceived value in visitor attraction experience. Journal of Destination Marketing & Management, 11, 1-9. Prideaux, B., Fyall, A., Leask, A., Hall, C. M., Boyd, S., Voase, R., & Shackley, M. (2012). Managing Visitor Attractions: New Directions. Abingdon-on-Thames: Taylor & Francis. Sotiriadis, M., & Gursoy, D. (Eds.) (2016). The Handbook of Managing and Marketing Tourism Experiences. Bingley: Emerald Group Publishing. Suhartanto, D., Brien, A., Primiana, I., Wibisono, N., & Triyuni, N. N. (2020). Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation. Current Issues in Tourism, 23(7), 867-879.  
  • MetodologiaMethodology
    Continuous assessment: The curricular unit encompasses the acquisition of practical knowledge that allows students to develop techniques to enhance tourism resources in line with the development model of the respective destinations. The expository and interrogative lessons (points 1 to 4 of the course contents) will focus on understanding key concepts. Demonstrative and knowledge application lessons (points 5 and 6) will include work aimed at categorizing a destination's tourism resources as well as its service quality management. This work will be carried out in conjunction with product managers and destinations of reference on the national scene. Continuous assessment will include the following elements: - Written assessment test: 30%. - Group assignment, carried out and delivered in several stages over the course of the semester: 30%. - Individual work done in class: 25%; - Participation and attendance: 15%.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não