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IPLUSO 26054

Transmedia Narratives

Visual Artes and Digital Media
  • ApresentaçãoPresentation
    Curricular Unit dedicated to the creation of transmedia narratives and universes, developing skills in worldbuilding, intellectual property and production of visual and textual content.
  • ProgramaProgramme
    1. WORLDBUILDING Creation of an expanded fictional world suitable for transmediation . Historical and conceptual notions of worldbuilding and transmedia storytelling; . Basic notions of narrative structures and narrative genres; . Fill in a worldbuilding template; . Production of map. 2. TRANSMEDIA NARRATIVE Creating the foundations of a story within the fictional world . Genres of transmedia storytelling (intracompositional, intercompositional, hybrid); . Conception, creation and description of characters (physical, psychological and social description, character sheet and turnaround); . Production of a logline (protagonist, objective, obstacle). 3. TRANSMEDIATION PROJECT Creation of the structure for the implementation and dissemination of a transmedia franchise . Conception of the appropriate structure for the transmediation of the developed expanded fictional world; . Description of the transmedia dissemination plan for the fictional world.
  • ObjectivosObjectives
    The objectives of this CU are: Acquire technical and artistic knowledge and skills in the production of transmedia franchises focusing on worldbuilding, the development of appealing intellectual properties and their dissemination. Develop specific skills to create stories, characters, maps, and promotional materials for a transmedia intellectual property. Analyze, interpret, and decode transmedia narratives through their components. The exercises proposed in the evaluation allow to continuously stimulate the ability to produce textual and graphic content, as well as the acquisition of skills in the interpretation and exploratory creation of concepts. The approach to the syllabus through the development of exercises allows the continuous mobilization of knowledge and technical skills and facilitates the acquisition of vocabulary and methodological skills leading to an easier integration in the labor market.
  • BibliografiaBibliography
    Arnaut, R. (2015). Guia Audiovisual Volume 9: Transmídia. Objetiva. Arnaut, R., e Terra, R. (2015). Guia Bíblia Transmídia. Objetiva. Bernardo, N. (2015, 20 de novembro). How to Build an Exciting and Convincing Transmedia Storyworld. Nuno Bernardo. https://nunobernardo.com/build-exciting-convincing-transmedia-storyworld Bertetti, P. (2014). Toward a Typology of Transmedia Characters. International Journal of Communication, 8, 2344–2361. https://ijoc.org/index.php/ijoc/article/view/2597 Campbell, J. (2004). The Hero with a Thousand Faces. Princeton University Press. Jenkins, H. (2006). Convergence culture: Where old and new media collide. University Press. Mateu-mestre, Marcos (2010). Framed Ink: Drawing and Composition for Visual Storytellers. Design Studio Press. Mckee, R. (1997). Story: Substance, Structure, Style, and the principles of Screenwriting. Methuen. Pratten, R. (2015). Getting Started in Transmedia Storytelling: A Practical Guide for Beginners, (2ª Ed).
  • MetodologiaMethodology
    The teaching-learning process adopts a theoretical-practical approach. Practical examples and real case studies are used to illustrate and contextualize theoretical concepts, thereby facilitating their understanding and application. Direct engagement with current technologies is a key element, providing students with the necessary practical exposure to develop technical skills that are later applicable in a professional context. Work and research methodologies are taught and progressively implemented throughout the semester. Techniques such as brainstorming, bibliographic research, and critical analysis are incorporated to stimulate independent thinking and problem-solving. Critical analysis plays a pivotal role, being integrated into classroom discussions; it fosters a constructive feedback environment, allowing for ongoing reflection and adjustments in the learning process.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Optional
  • EstágioInternship
    Não