IPLUSO 7243

Visual Culture

• ApresentaçãoPresentation

  Visual culture is the discipline that will provide students with a broad knowledge of visual art, from the beginnings of humanity to the present day, through critical and historical concepts that contribute to a broad understanding of the images that we routinely see and manipulate.
• ProgramaProgramme

  Introduction to Visual Culture: Visual literacy and the culture of the gaze; Visual paradigms; Gender and gaze; Culture, image and mediation; Semiotics and Signs. Reciprocity between cinema and other artistic fields: Literature, Theatre, Painting, Music, Dance, Photography, Video Art, Architecture. Images, power and politics: Visual Technologies; The myth of photographic truth; Connotation and meaning of images; Images, Ideology and icons; Cultural Industries; Politics of reproducibility.
• ObjectivosObjectives

  To understand the term Visual Culture as an interdisciplinary field of study. To provide a general knowledge of the history of images (production techniques and composition methods) so that the student is able to recognize an image and identify it with the time of its production. To know and apply basic concepts related to the analysis of visual culture in art, photography, cinema or advertising. To interpret the content of images, to analyze their social impact and discuss their purposes and ideological implications. To develop analytical and critical skills in relation to works or artistic objects that show formal intertextuality.
• BibliografiaBibliography

  BARTHES, Roland, Retórica da Imagem, “Retórica da Imagem”, in O óbvio e o obtuso, Lisboa: Edições 70,1984 BERGER, John, Modos De Ver. Rio de Janeiro: Rocco,1999 ELKINS, James, Visual Cultures. Chicago: Intellect Books,2010 FOSTER, Hal, Vision and Visuality, Seattle, Bay Press, 1988 JOLY, Martine, Introdução à Análise da imagem, Lisboa: Edições 70, 2007 MEDEIROS, Margarida;CASTRO, Teresa,“O Que É a Cultura Visual?” Revista de Comunicação e Linguagens, 2017,pp. 1–7 MIRZOEFF, Nicholas: Introduction to Visual Culture, London: Routledge, 2009 STURKEN, Marita;  CARTWRIGHT,Lisa: Practices of Looking. An Introduction to Visual Culture,Oxford: Oxford U. Press, 2003 ROSE, Gillian, Visual Methodologies: An Introduction to the Interpretation of Visual Materials. London: Sage, 2011
• MetodologiaMethodology

  The teaching methodology consists of oral and visual presentation (Slideshow, movies and documentaries, artworks) followed by debate in class . The discussion and learning process is based on the analysis and study of artistic objects, from painting to photography, cinema, video art, installations and advertising. Students carry out practical reflection exercises and in-class written reports in which the methods and theories covered in class are applied.  All teaching materials will be available on Moodle in advance and will be assigned to each weekly lesson. Students are advised to consult them beforehand so that they are prepared to discuss and ask questions in class(Fliped Classroom). In addition, Moodle is also the platform for communication and interaction with students regarding announcements, lesson planning, the distribution of assignments and the timetable for the various assessment moments.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não