The aim of the Commercial Management department/area in companies is precisely to increase the quality of results and increase competitiveness. In this scenario, the position of Sales and Commercial Manager is increasingly important in the business world, and is the 5th most sought-after profile on the market. According to the ¿Labor Market Guide 2018¿ (HAYS), the world's leading group for specialized recruitment of qualified professionals, and reinforced by other studies in the analysis of this study, ¿The demand for salespeople will be driven by the increase in exports. Companies feel the need to open up new sales channels and expand their international presence and, to do this, they need excellent sales people, preferably with knowledge of languages such as English.¿ Mindful of this concern, and within the context of the Lisbon region, the Polytechnic Institute of Lusophony is seeking to reinforce this market need by offering the Higher Professional Technical Course in Sales and Commercial Management.

- Holders of the 12th grade or legally equivalent qualification; - Holders of CETs, CTeSPs or higher education degrees; - Over 23s - those who have passed the tests specially designed to assess their ability to attend higher education.

To train professional technicians who are able to carry out sales development cycle activities in companies, enhancing their negotiation, proposal-making, opportunity-detection and business continuity skills.

- Aligning and developing the commercial pipeline in accordance with defined commercial objectives and strategies; - Develop market research; - Developing an e-commerce strategy and monitoring its results; - Ensuring the legal framework for your commercial activity; - Managing commercial relations activities with clients by identifying needs and the company's portfolio of products and services; - Managing and monitoring the appropriate development of its clients' after-sales processes; - Managing and promoting the use of information systems to support commercial activity (CRM); - Managing after-sales services, supporting the client in terms of merchandising and informing them of new products and/or services and promotions; - Organizing and managing the sales force: defining the objectives, structure and size of the sales force; - Organizing the commercial environment, providing the right orientation and exposure for customers; - Analyzing the suitability of products and services for existing and potential customers; - Carrying out market research, globally or in their area of intervention, using various sources of information.

The Commercial Management and Sales Technician will be able to find excellent job opportunities in companies, as well as entrepreneurship and creating their own jobs: - Logistics activities; - Support for commercial departments; - Branding; - Retail; - Entrepreneurship - setting up your own business; - Sales teams; - Product management; - Marketing.