In a highly competitive and ever-changing business environment, commercial management skills are essential for not only creating value for the customer but also capturing the corresponding value. The commercial management degree equips its participants with knowledge and skills in commercial management and marketing, in a comprehensive view of the function, connecting it with the areas of marketing, technology, operations, the legal implications and the non-technical skills essential to the performance of the commercial function.

This cycle of studies (CE) is open to students who apply through the institutional access competition and take one of the following sets of exams: 04 Economics 18 Portuguese or 16 Maths 18 Portuguese or 04 Economics 16 Maths or 09 Geography 18 Portuguese or 13 English 18 Portuguese or 09 Geography 16 Maths Candidates can also enter through the Institution/Course Pair Change or Special Competition schemes, in accordance with the legal rules in force (holders of other higher education courses, holders of CETs or CTSPs, over 23 years of age). Finally, candidates who fulfil the conditions laid down in the International Student Statute can also enter.

- To respond to the need for graduate training in management in general and commercial management in particular, through a sustainable vision of organisations; - To provide training adapted to the reality of today's digital world, in the B2B and B2C sales cycles; - To train highly qualified senior executives from public or private companies, with technical skills in management, marketing and technology; - To train specialised staff in the area of Commercial Management who can set up their own business.

- All holders of a secondary education course (12th grade) or legally equivalent qualification and the respective access test; - Any candidate who has passed the tests for people over 23.

Sales representatives, sales team managers and leaders, sales directors, CRM managers, general managers, operational managers, marketing managers, logistics manager, communications and public relations manager, product manager, KAM (Key Account Manager), customer success manager, physical retail manager, e-commerce manager, entrepreneur.