The demand for human resources with higher education in the various areas of marketing, particularly marketing management, has increased significantly at a national level, particularly in the greater Lisbon region, where the need for qualified technicians is a reality. Portugal is going through a period of optimism when it comes to recruitment intentions, with 86% of employers saying they want to hire qualified professionals in the next few years and business owners saying they want them in various areas of knowledge, with 72% indicating marketing and communication and commercial areas. In this sense, and considering the demand for qualified professionals in this area, the TeSP Marketing Management course aims to respond to this need for professionals in this area, through this training which aims to promote the acquisition of solid skills in the area of marketing which will enhance the employability of its recipients.

- Holders of the 12th grade or legally equivalent qualification; - Holders of professional courses; - Holders of CETs, CTeSPs or higher education degrees; - Over 23s - those who have passed the tests specially designed to assess their ability to attend higher education.

Actively participate, autonomously or as part of a team, in the decision-making process and operationalization of the commercial and marketing strategy of companies in any sector of activity and contribute to the realization of market opportunities through the application of marketing management techniques and customer loyalty.

- Participating in the preparation of market, positioning and competition studies; - Managing customer relations, CRM - Customer Relationship Management; - Defining product/service strategies between the company and the client; - Making budgets and management reports; - Applying the appropriate commercial and fiscal legislation; - Organizing and managing the sales force: defining objectives, structure and actions to be implemented; - Monitoring management and strategic marketing planning in the short, medium and long term; - Managing the point of sale - merchandising and communicating products and services; - Selecting and managing online sales management platforms and tools; - Developing and implementing marketing strategies and monitoring results.

- Product Manager - Sales Team Manager - Marketing Assistant - Communications and Marketing Assistant - Content Manager