ESCAD's Professional Master's in Business Management and Digital Business is an innovative study programme structured to meet the demands of today's market, combining management, information technology and digital transformation. With a complete and comprehensive curriculum, this master's programme combines theoretical and practical knowledge, guaranteeing solid training adapted to the needs of companies. It has a highly qualified teaching staff with strong links to the business environment, providing strategic networking and real-life experiences. The b-learning methodology allows for greater flexibility, combining face-to-face and online learning, while project work in a business context promotes direct integration into the labour market. This training represents a unique opportunity for professionals who want to boost their careers in management and digital business, combining innovation, strategy and technology to lead the future of organisations.

Candidates with a background in Management and Administration, Economics, Law, or similar, and who are: a)Holders of a bachelor's degree or legal equivalent; b)Holders of a 1st cycle of higher education studies completed in another country adhering to the Bologna Process; c)Holders of a higher academic degree obtained in another country, provided that it is recognised as being in accordance with the objectives of the degree, approved by the competent scientific body of ESCAD-IPLUSO; d)Holders of an academic, scientific or professional curriculum, in which the candidate can attest to the ability to complete this cycle of studies, and being recognised by the competent scientific body of ESCAD-IPLUSO.

ESCAD's Professional Master's in Entrepreneurial Management and Digital Business provides practical and applied training in line with the demands of digital transformation and strategic management. Based on business partnerships, it prepares professionals to: Develop innovative and sustainable solutions to real problems Solve business challenges in multidisciplinary contexts Lead innovation and digital transformation processes Act as entrepreneurs and agents of change Integrate marketing, customer experience and data analysis in digital businesses Throughout the course, students will also acquire: Technical and strategic skills for effective, digital management Critical thinking, initiative and professional versatility Leadership, organisation and stakeholder management skills With a strong link to the market, the master's programme promotes excellent performance in business management and innovation

ESCAD's Professional Master's in Business Management and Digital Business is aimed at professionals and recent graduates who want to deepen their knowledge in the area of management and digital business, developing strategic, technological and analytical skills to operate in highly competitive and digitalised markets. 1- Management, Business and Finance professionals - Managers, directors and technicians who want to update and specialise in the integration of management and technology, developing innovative solutions to the challenges of business digitalisation. - Businesspeople and entrepreneurs who want to transform their businesses through automation, artificial intelligence and process optimisation. 2- Recent graduates and young professionals - Graduates in Management, Economics, Marketing, Finance, Engineering or related areas who want to differentiate themselves in the labour market with a practical specialisation applied to the digital world. - Professionals at the start of their careers who are looking for rapid professional progression and greater adaptation to the demands of the digital economy. 3- Digital Transformation and Technology Professionals - Specialists in information technology, business intelligence and data analysis who want to deepen their knowledge of strategic digital business management. - Consultants and systems, innovation and digital transformation analysts looking for new opportunities in technological leadership and business innovation. 4- Entrepreneurs and Startup Creators - People who want to create or expand digital businesses, acquiring skills in developing innovative business models, digital marketing and data analysis. - Professionals who want to explore opportunities in e-commerce, marketplaces and the digital economy, structuring solid and scalable projects. 5- Communication, Marketing and Customer Experience Professionals - Specialists in digital marketing, corporate communications and customer experience who want to integrate data strategies and artificial intelligence to personalise the customer journey. - Product managers and market analysts who need innovative tools to boost the competitiveness of brands and companies. This master's degree is aimed at all professionals who want to master the intersection between management and technology, with a strong practical component geared towards innovation and employability. Through an applied approach, students will develop strategic, analytical and technological skills, becoming agents of change in the digital transformation of organisations.

1- Strategic Management and Digital Transformation Ability to lead the digital transformation of businesses, integrate new technologies and develop innovative management models. 2- Business Intelligence and Data Analysis Mastery of BI and data analytics tools to support data-based decision-making and optimise business performance. 3- Entrepreneurship and Innovation Aptitude for creating and managing start-ups and digital businesses, developing innovative and scalable solutions for the market. 4- Digital Marketing and Customer Experience Management Ability to apply digital marketing, SEO, CRM and customer experience strategies, maximising customer conversion and retention. 5- Project Management and Business Leadership Ability to manage teams, implement agile and scrum methodologies, and ensure efficiency in digital transformation and organisational innovation.

ESCAD's Professional Master's in Business Management and Digital Business prepares highly qualified professionals to work in contexts of digital transformation, innovation and strategic management. The combination of competences in management, information technology and digital marketing offers a versatile profile with multiple career paths, including: 1. Digital Business Manager Responsible for defining, developing and implementing digital business models, integrating technology, customer experience and innovation. Works in digital companies, start-ups or in the transformation of traditional companies. 2. Digital Transformation Consultant Specialist in planning and implementing digitalisation strategies in companies from different sectors. Supports process restructuring, adoption of emerging technologies and definition of digital performance indicators. 3. eCommerce and Digital Platforms Manager Professional focused on online shops, marketplaces and digital services platforms. Manages operations, logistics, promotional campaigns, sales analysis and the user experience on digital channels. 4. Business Intelligence and Data Analyst Specialises in collecting, processing and analysing data for decision support. Uses BI tools to generate strategic insights and improve marketing, sales, operations or finance performance. 5. Digital Marketing Manager Creates and implements marketing strategies in digital media (SEO, SEM, social networks, automation, email marketing), with a focus on attracting, converting and retaining customers in the online ecosystem. 6. Customer Experience Manager (CX Manager) Professional responsible for ensuring a smooth, personalised and omnichannel customer journey. Works on loyalty, brand reputation and alignment between marketing, sales and service. 7. Chief Digital Officer (CDO) Leads the organisation's digital transformation. Defines the company's digital vision and strategy, coordinates multidisciplinary teams and ensures alignment between technological innovation and business objectives. 8. Innovation Project Manager Coordinates business innovation initiatives, from the identification of opportunities to their implementation. Applies agile methodologies and design thinking to manage teams and resources. 9. Digital Business Entrepreneur Creating and managing your own start-ups or digital businesses. The master's programme provides solid foundations for developing ideas, scalable business models and sustainable growth strategies. 10. Strategy and Competitiveness Consultant Acting as an external or internal consultant in defining positioning strategies, product/service innovation and adapting to digital and globalised markets.